Hypnotic language to capture your audience

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Hypnotic language is used all the time every day, whether you are conscious of it or not. Why do particular songs/books/movies/commercials catch our attention so strongly? They structure their language in such a way that customers heed their suggestions and crave more of what they have to offer. Good hypnotic language can lead you into a trance where you relax and become more open to suggestions.


Have you ever driven to work when you meant to go to the store? Miss your exit? Get off on the wrong floor in an elevator? Been called on during a meeting and have no recollection of what has
been said? These are all examples of common, everyday trances. Your body goes into auto-pilot while your mind wanders.


Hypnotism is actually self-hypnotism, since it is a do-with process and not a do-to process. The hypnotist cannot make anyone do anything. The foundation of hypnotism is based on suggestions while in a trance. A trance can be deep where the person is not conscious, or a light trance like the examples previously mentioned. The hypnotized person is always at liberty to either accept or reject any suggestions that are given.


In Business

Hypnotic language patterns are extremely useful in sales and marketing. As mentioned previously, certain books/movies/commercials catch our attention more than others. Usually there are language patterns involved that entice a person's interest. Mastering these language patterns both vocally and in print can increase sales exponentially[1].


In Teaching

Hypnotic language patterns can be used to direct students to think about a problem, work through solutions, feel empowered, become motivated, learn better, and more. For example, after learning arrays, we can start the lesson on linked lists by conveying an implicit ability to learn them, "If you can program arrays, then you can learn linked lists." We can lead them into thinking more in depth about a topic by pondering aloud, "I bet you're wondering if linked lists are more efficient than arrays." These language patterns help guide students in their learning. Using hypnotic language patterns is simply an efficient way to teach for optimal learning.


References
[1] Vitale, Joe. 2006. "Hypnotic Writing", Wiley & Sons Publishing.

by Elizabeth Sugar Boese

 

Elizabeth Sugar Boese is a certified trainer of NLP, Hypnosis, and Time Empowerment. She teaches seminars and sees clients for hypnotherapy and intensive breakthrough sessions. She is the owner of both Succeed In Every Way seminar business as well as Life Realignments therapy business. In her spare time, she is the author of several books on a variety of topics, has traveled to over 60 countries around the world, and competes in 24 hour mountain bike races as a solo racer. You can find her at: http://www.SucceedInEveryWay.com and http://www.LifeRealignments.com

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