Top 10 Copywriting Mistakes

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The increasing need to have unique, relevant and most importantly effective content on websites has brought about the rise of a new discipline: web copywriting.

Today, there are literally thousands of websites engaged in a fierce competition to draw in as many visitors as possible and more and more people are beginning to realize that they need all the help they can get to stand out from the crowd. For these cyber world denizens, good content is crucial in achieving that goal and a special breed of writer is needed to ensure that level of content. No longer will any ordinary writer do; what the industry needs is someone who is well versed in the various intricacies of the Internet such as search engine optimizing and effective keyword use.

In spite of the relative newness of this type of work, countless web copywriters have sprung up seemingly overnight in order to address this need. As to whether or not they are effective in that role...well that is another matter entirely. The absence of any universally accepted certifying standards of web copywriting means that practically anyone with an Internet connection, a word processing program and at least a modicum of capability in the language can offer his or her services as a web copywriter. As you can imagine this has given rise to a wave of writers who are...shall we say, less than qualified and examples of mediocre writing abound on the Internet today.

Here then are some common copywriting mistakes to avoid.

1) Overly complicated writing. This is one of the most common mistakes that beginners make. This only serves to make things more confusing for the readers and may actually backfire on you. Whatever subject matter it is you are writing about, remember that there is probably someone out there who will know more about it than you.

2) Using long sentences. This is related to the previous mistake and again will only confuse the reader. The Internet audience is notorious for having short attention spans and if you don't get to the point quickly, you may lose your audience before you have even started.

3) Padding. This is also connected to the previous mistake and it is commonly used by beginning writers who are writing strictly on a "price per word" basis. Keeping your content filled with relevant information will pay of far better in the long run.

4) Failing to proofread. Everyone makes mistakes. Taking this extra step however will ensure the quality of your writing and keep your clients coming back for more.

5) Spelling and grammar mistakes. The spelling and grammar check features in your word processor are there for a reason; use them!

6) Little or no testimonials. Testimonials will help convince your readers that there is something to what you are saying and that "real" people actually use your products or services.

7) Impersonal writing. Refer to your audience directly by using words such as "you", "your" and "yours". This gives them the sense that you are talking to them as a person.

8) Pricing too soon. Don't lay the price on your readers right at the start! Give them a chance to see the benefits that you are offering first.

9) Forgetting to sell. Conversely remember to make your pitch at the end of the article. It's surprising how many "copywriters" forget to do this.

10) Hard selling. Finally, keep your selling techniques realistic and resist the urge to lay on the hype too thickly.

Poor web copywriting helps no one-aside from the amateur copywriter out to make a quick buck that is. Even then, their "efforts" will only serve to bring down the whole web industry in the long run.

Rahail Salamat is a seasoned writer working as a Senior Writer at iwebcontent.com. iwebcontent is the leader in custom content creation. It develops unique content based on client's requirements. Under the leadership of Rahail Salamat, iwebcontent got famous when they created Money making guides for a famous internet marketer. Almost every big internet marketer wants articles written by iwebcontent's elite writing team. For more information please visit us at www.iwebcontent.com.

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