Top 4 Article Marketing Headline Grabbing Strategies That Deliver Mass Traffic

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Article headlines are the first thing a visitor reads that will either entice them to click on your article for more or push them away to another article someone else has written.

There is no getting away from this fact which ever way you spin it.
Making your headline compelling is one of the hardest issues to achieve, especially if your not wired that way.

My point here is fairly simple. If your not really wired for the marketing advertising headline game then don't worry, most of us ain't.

I'll just quickly note 4 strategies that can make you a better headliner and perhaps help you achieve a greater click rate through to your article.

Tip #1. An Effective Headline Uses Numbered Lists To Attract Readers
Any headline that uses a numbered list will attract and compel a reader to click on your article. This will generally always work. Why? Because your giving those readers a specific promise. Your saying there are 4, 5 - 20 specific reasons you should read my article.

The down side, you'd better be delivering that specific promise with quality content, else you'll be know as the "headliner dude" or as Tom Waites once quoted "The Big Print Giveth - The Small Print Taketh Away" dude and recognised as a writer with very little expertise or knowledge on your chosen subject.

Tip#2. Where Possible Use A Direct Headline
A direct headline works well because your basically telling the reader the bare bones of the article straight up. We're all bombarded with headlines, marketing, advertising everyday, night and in between times so we've become somewhat accustomed to being nulled by excessive overblown headlines. In fact studies have shown the more basic & direct the headline, the more likely there is to be an action by the reader.

An example of a direct headline might be ..
Mad 30% Off Sale On All Stock .... Or example two
Free Marketing eBook Right Here Right Now

Tip#3. The "How to" Headline
Many advertising writers claim if you begin with the words how to, you can't write a bad headline. Makes sense don't it? Like most everyone we all want to know "how" this is or How that happened or How are we going to .. etc. It's human nature to want to know "How". Knowing how gets us to the steps to achieving our goals or objectives, so if-so facto, having a headline that tell the reader "How to get traffic to your blog" will instantly cause actionable intent and your reader will click to your article. It will cause even more intent if you add some superlatives like "How to get a stampede of targeted traffic to your blog"

Not just traffic, a stampede of traffic. Not just any traffic, targeted traffic. See?

Tip#4. The Question Headline
Probably one of the most used headline types in the world of internet. The question headline must do more than ask a simple question. It must be a question readers can relate to or empathise with. It must be a question that readers want answered. An example might be:

"Do You Always Lose Your Readers To Another Article?"
This question type headline hits the reader and relates to the reader straight away. Most readers searching for answers will empathise with the type of question because they actually are losing readers to other people articles, so it stands to reason they will want to click to your article cause your giving them an answer. So long as you really have an answer in the content, then this type of headline will work for you.

Zac Stevens is a well informed writer. He writes many articles and article marketing techniques that are both keenly sort after and read extensively. He also runs ArticlesFYI Directory and Articles FYI Marketing sites that draw heavy traffic whenever he publishes his article works. He also loves to share his knowledge and skills. You can find Zac on Twitter

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