How to stop knocking on client's doors, and get them to call you instead!
Learn why articles do a far superior job of attracting the clients you want--and how the right articles make you the expert in your field. Knocking on a client's door is the hardest way to get business - yet we do it all the time.
In order to get the client's attention, we send out salesletters; we make presentations; we do everything we can to try and sell to clients.
The more we try to sell, the higher the client's hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.
So why do clients put off the purchase?
There are two big reasons. The first reason, is that they don't want to buy at the exact moment that you want to sell. So even if you've just made this wonderful presentation of your product or service, there's close to zero-response on the client's part. And that's just because they're not ready to buy right away.
The second reason is that the client doesn't really recognise you as an expert. All they can see is someone who's trying to sell something to them. To them you're just another 'sales pitch' coming through the front door.
What you really need is a side-door entry!
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