Realizing The Complication Of Wireless Billing

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With new technology, what was once a phone company only application has changed drastically. One of the biggest adjustments has been in wireless lifeline billing and customer care requirements because of the addition of applications that were once only dreamed of.

Despite the thrill for many that new technology has now gone mobile in a big way, there still is some confusion over statement issues. One of the biggest problems is in the increase in the use of non-voice services which has caused a disruption as they relate to customer care and invoicing, but not through VoIP billing.

New ratings, charges, management, and content settlement are typical of this type of service but this has had to change. 3G, IMS, WiMax, Content, and messaging services are now requiring more efficient service and care of clientele as well as billing issues. This is in response to the Federal government's truth-in-billing law.

Although subscriber-based services have, in the past, driven this industry, national service providers are now seeing there are advantages in creating social network communities instead. For example, one change is that customers can have multiple phone numbers with multiple identities assigned to a single mobile device. One of the biggest problems for service providers is keeping track of the management and needs of consumers that demand plans based on individual needs.

In response to the increased demands of wireless systems like Mobile 2.0 and Web 2.0, infrastructures are incorporating unified data models designed to better handle customer billing and care. The older linear models were limited to smaller communities of three to five people but these new systems synchronize data in order to develop a complete view of customers through various access points.

As with all new mobile devices, regardless as to how sophisticated they are, there are always areas that feel the pressure when new devices are used. These are the handsets, with visually based interfaces, and older devices. The handsets serve to increase personal satisfaction while reducing costs.

Older devices are trying to communicate with the newer ones, such as sharing photos, which might not be possible. The service providers have built flexibility into their programs in order to try to accommodate these kinds of problems and any others that might come up.

One idea put forth to reduce costs is to have advertising channels on mobile handsets. It would be the advertiser that is charged, not the subscriber, or else giving the subscriber a significant discount. The result of such an enterprise is being contemplated and already an experimental phase is underway. What this will do to statements is not known as yet.

Traditionally, postpaid services have set the norm. However, today prepaid options are becoming more popular. One reason for this move is the fact it has many benefits over postpaid such as the fact that additional apps have increased service provider liability whose costs have been passed onto consumers. Despite this, real-time authorization and ratings are now helping providers to manage costs associated with content, meet customer expectations, and also use billing strategies that focus on marketing tools.

As technology continues to advance and increase in popularity, wireless billing alternatives will continue to evolve. One of the future advantages is that the addition of more applications may ultimately lower consumer costs through VoIP billing. In the end, reduced subscriber costs may eventually be directly linked to money collected through advertising.

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