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Halloween is somewhat of a strange holiday. Kids and adults dress up in costumes such as ghosts, ghouls, and goblins. Then the children go in their costumes door to door and ring doorbells to ask for candy. However, as odd as it may seem, it is definitely a great market for retailers.
The key ingredient to making participation a success at trade shows is giving away a high quality promotional gift. Of course the preparation, space layout, booth appearance, location, staff conduct, and marketing materials are also essential components. But you should not fail to see the powerful impact and influence of these gifts. They attract passersby to your area, they highly reflect your image, and they remind people of your company, services, and products for a long time after the event has ended.
Many present day companies think that the optimal and only time to distribute promotional gifts is in the beginning of the year as they believe it is a good time to be barraged with pens and calendars. However, most people typically cannot use or do not need so many of these, especially at once! You can use only so many pens and calendars for the new upcoming year.