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Who can imagine life without Mobile Phones today? There was a time when mobile phones were a luxury only few could afford. The mobile phones were out of the reach of the common man, the services were expensive too and the choice was very limited. Remember the times when even incoming calls were charged for?
Wal-Mart has taken on web shopping, as one might expect Wal-Mart to. Something that really works.
By now you may be asking yourself, "What should my prices be." Before you go start changing prices, you need to clarify a core part of your overall positioning. You need a pricing perspective.