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Have you ever wondered why some people buy and some don't? Why you can ‘nail' a presentation and still lose the sale? Why some prospect with obvious needs won't even talk to you? Why some people give a fast "yes" but you end up with a slow "no"? Newsflash- it's not about you. There is really only one entity that determines if and when a sale is made, it's your prospect. These are the 4 steps all prospects go through before they buy anything from anyone.
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