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Most speakers simply show up to an event. This may be an event that's a speaking event. It may be a workshop or teleconference. It may even be your own teleclass or consulting session.
Special programs- It is of greatest importance that you think of new and exciting programs for both new and old members in your gym marketing strategy. Don't get so caught up in developing ways to attract just new members that you forget about the ol' faithful's. Referral and loyalty programs may be as old as the beginning of time but they are still very effective. The most important facet to referral program is to disclose as much information on the program as well as rewards.