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PFM is a huge opportunity for FIs to deepen their customer relationships through cross-sell. Presently, PFM hasn’t been adopted by many consumers, but its popularity is growing. Awareness and usability are crucial to the adoption of these tools, but once PFM popularity increases, banks can use this tool to capitalize on not only their customer relationships, but things such as co-branded offers. By using cross-sell, FIs can create a dynamic customer experience and increase their profitability.
Using enterprise cross-sell and deposit origination to complement each other will help FIs achieve their business goals. Customers will feel that the bank cares about their preferences and is determined to offer them products that enhance their lifestyles. With cross-sell, banks can place emphasis on the convenience of having all of your banking products with one FI while creating stronger customer relationships and increasing deposit origination. This is one tug-of-war in which everyone wins.
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