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One of the goals in creating a personal branding strategy is to achieve what’s known as a franchise in the mind. When you think of soft drinks, what jingle comes to mind? Pepsi, Coke, Sprite, dew, and redbull.” How about insurance? Remember the slogan, “Happy-life with State-Life”? How about buying books online? Do your fingers automatically start typing Amazon.com? And so it goes. These companies have spent billions achieving that franchise in the mind.
A search engine can’t tell the difference between a blog and a traditional Web site. It is simply that blogs contain the kinds of data that are especially alluring to search engines. Google doesn’t care about Flash animation or graphics.