Posted: Thursday, September 24, 2009 by
Arjun Sen
“Marperations™”, the unification, synergy, and integration of marketing and operations, has existed since the beginning of time; however, since we did not have a word for it, no MBA program has yet taught it. This term opens the door for the world of business to benefit from a cohesive system; one in which marketing and operations are two sides of the same coin, just as price and quality have become.
Business / Marketing