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It is difficult to imagine that just about a decade and a half ago the internet was unknown to most people.
The prime purpose of effective web design is to make every visitor a potential buyer. There are several aspects to create compelling web design but essentially it must provide the visitor with a happy user experience.
An accessible website is one that can be reached and used by all users, irrespective of any physical disability they might have or the manner in which they use the internet.
Almost every commercial website has a goal in mind. You want somebody to call you, submit an email address, download a paper, or place an order.