How Not To Run A Sales Campaign

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

The McCain Campaign has one last chance to get some traction tonight, or it's essentially over. McCain was asked last week by a woman in Missouri when he was going to start fighting like a man, and the old warrior appeared flummoxed by the inquiry.

He apparently thinks he is fighting, and is making the same mistake Bush I made years back.

You see, nice guys can't be President, and McCain is still clinging to being a nice guy. Guys who want to be President have to want it so bad they'll throw their pastor under the bus to get some votes. They have to lie about their past associations, and what they really did to bring about the current financial crisis.

McCain hasn't read Saul Alinsky's book, Reveille for Radicals, or if he has, he doesn't believe what's at work against him.

And the idiots running McCains campaign couldn't get their fighter a knockout if they paid three times the going rate for a lay down.

Their decision to pull out of Michigan is one of the greatest campaign gaffes ever committed. And the plain spoken GOP head in the state was absolutely on the money when he called them stupid.

There's an old saying that you never get anywhere alone, or achieve anything alone, that you always need help. That's true, but it presupposes you'll get the right kind of help. McCain got Sarah Palin, then the campaign idiots kept her off TV and radio. Obama has handed them an opportunity to knock him off his pedestal, but no one wants to let McCain box.

Many years ago I watched an Ali-Frazier fight, the one called the Thrilla in Manilla. It was Ali and Frazier's third and last fight. Ali won the fight, but he admitted years later that Frazier almost killed him. He got up from a Frazier blow because
he said that he didn't want to die with Joe Frazier looking down at him.

That's the kind of gut check it's going to take for McCain to win.

He needs to be John McCain, and forget about all the filters, and contrived campaign hocum. He needs to start jabbing, and throwing viscous left hooks. He needs to hit Obama so hard that
he has to think about how much he wants to be President. He needs to make him hurt so bad he wants to stay down.

That's how you get to be President.

Jim Whelan is The chairman of Board and owner of The James R Whelan Agency - The Most Powerful Name in Advertising. Please sign up for his daily free newsletter at thejamesrwhelanagency.com

Rate this Article:
  • Article Word Count: 398
  • |
  • Total Views: 265
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>