Personal Trainer Marketing For Eventual Success

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Personal trainer marketing for eventual success should be a central tenet in any trainer's scheme for gaining a long-lasting business. Marketing is composed of a couple of elements, but it always has as its ultimate goal what's called "customer acquisition" in the business world. And trainers should make no mistake about it; fitness is a business much the same as any other business would be.

Because fitness has a very personal element to it, marketing for the personal trainer needs to take into account the need to market the business and then the trainer. At first, while the name recognition of the business is being worked on, the trainer will assume a secondary role.

The reason for this is simple: People don't know the trainer and probably don't care all that much about him or her. But they do know their personal fitness issues and concerns and they want those to be addressed before anything else. That being the reality, it's a wise trainer who will make sure any marketing being done reflects that fact of life.

Personal trainer marketing activities today involve many aspects, but they also take time-tested and tried-and-true routes to ultimate success. First of all, no business - especially something like personal training online marketing- make it for long without a professional-looking and well-designed website that's easy to navigate and tells potential clients what the trainer is going to do to fix their fitness problems.

Notice that nothing was mentioned about how wonderful the trainer is, and how many certifications he or she has. That's for a deliberate reason. Refer back to the third paragraph in this article for why. Instead focus the site on the element of helping a possible client, and include no more than 20 percent of it to the trainer or trainers.

Personal trainers can also increase chances for success by gaining an expert status. In the digital age, this is gained by making sure a number of well-written and relevant articles on aspects of personal training and fitness are created and then disseminated as widely as possible. Nowadays, this means getting those articles submitted to as many Internet article directories as possible. They help to increase recognition of the website, which helps recognition of the trainer.

Keep in mind that online marketing such as the website and Internet ads should be combined with actual print campaigns. These can include flyers, mailouts, brochures and other items like real-life ads in ink-and-paper newspapers and magazines. And a good business card can be a valuable way to spread word of the personal training business all over the local area.

As you know, personal trainer marketing for online success has a number of goals in mind. It first emphasizes the business itself, and what that business - and the trainer - will do to help people with their fitness issues. Print and online activities need to be a part of a larger marketing campaign that's reviewed on a weekly basis, too. Last of all, no trainer will neglect good old business cards as a way to project a professional image that helps acquire customers.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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