Marketing A Health Club Using Personal Training.

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There is a plethora of advice on staying healthy. In the main, this consists of using strictly following a diet and doing a lot of exercise. This is mainly due to the rise in obesity in the general populace, especially young people, and the desire to look the best possible. As result health clubs have become more popular, and more competitive. There are many ways and many markets to approach when marketing a health club, but one method which has proven popular is to promote personal training.

Unlike other activities at a health club, like weights, running equipment other such activities, personal training provides not only a facility for fitness, but can offer a far more holistic approach to health and well being in general.

Personal trainers can tailor an exercise programmes to suit the needs and wants of an individual, and also offer related health advise. They can also answer questions and explain concepts in health and fitness, which may not be available in the usual programmes and activities available at the health club.

Personal training generally targets five components in fitness. Muscular strength, muscular endurance, body composition, cardiovascular endurance, and flexibility. Most personal training is catered for the general populace, which ages between 18-50 and considered to be healthy, or free of disease that effects performing exercise. This is a large range of people that could be coming in through the front door.

It is important to consider, what stops the public attending a health club? Is it generally the knowledge one particular stage, exercise suddenly stops becoming enjoyable, or other commitments and activities seem more appealing, or just loss of interest. This is perhaps the best reason to market personal training over the other facilities offered, when marketing a health club, as one of the greatest strengths of the personal trainer, is to motivate there client.

One to one training (or coaching) enhances the experience for a health club user. It also provides opportunities for a relationship to develop between the personal trainer and the client. This makes breaking sessions a slight bit harder, in conjunction with positive feedback from the trainer, can make a big difference in a client's effort to stay the distance, and feel motivated. The more a client is going to the health club the more income is generated.

Personal trainers will ideally have a qualification in the subject of some kind, and if possible a qualification in CPR. This is good practice as people like to see the people that are teaching them are qualified to do so. It also looks better when you have certificates on the wall to that effect, and usually helps with insurance premiums and demands.

Where as the results of other types of fitness are sometimes good, sometimes not in terms of results, personal training, is more likely to produce better outcomes due to its holistic approach, better motivation, improving exercise technique, and health advice. Marketing a health club, or fitness club through using methods like personal training, could product a better income and a better standard of clients through health club marketing.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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