How can I manage my online ads?

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We all know that knowledge is power. BUT when it comes to managing your online ad campaigns, knowledge is so much more. For online advertisers, companies, and publishers, choosing which ads to display on their site is an important decision.

Sure, you can can just place an ad on your page and hope for the best. But there's no gaurantee your target market is going to see the ad, let alone click on it. So what is required in order to ensure each and every ad is placed in front of your specified target market? The answer: KNOWLEDGE and accurate statistics.

In order to maximise clicks per ad and subsequently revenue per ad, it is essential that each and every ad is place in front of someone who will be interested in the ad, namely the 'target market'. The target market can be specified right down to age, city, relevant terms, and even previously interests.

So what does this mean? This means that you are running an INTELLIGENT ad campaign and no ad space is being wasted. For example, you are not showing Axe deodorant ads to old ladies. You are showing Axe ads to young men.

Imagine you could compare clicks per ad on all your ads to guage the success rate. Imagine you could manage your ads so that each and every ad is targeted. Imagine that you could even interchange your own ads with clients' ads, so that they both appear on your site, depending on who is viewing. Well, I'm pleased to say you CAN do all these things.

HOW? What ad management options do I have?

There are two options out there which are getting all the attention. One is Google's well-known AdSense. The other is the lesser-known OpenX, an open source product (downloadable for free).

What's the different between AdSense and OpenX? In a nutshall, there are 3 differences: 1. OpenX is open source, i.e. it is FREE. 2. OpenX is independent, which means its ad selection is not influenced by factors which may reduce income. 3. OpenX additions are made easy, which means you can customize it to suit your individual needs.

So what does all this mean anyway?

Basically, advertisers have more than one option when it comes to ad management. They can go it alone, or they can use something like AdSense or OpenX. What IS important is that they know their options and do not lose potential income by having the wrong ads in front of the wrong user.

More questions? Further info on online advertising options can be found at BamBangKapow.com.

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