Posted: Friday, September 23, 2011 by Kristie Heinemann
During consumer-initiated decisions, it is essential to the customer’s experience that they are able to utilize the channel(s) that they prefer. Those preferences can change quickly (even in the middle of an application) so FIs need to integrate their channels well in order to accommodate those changes. Each channel’s messaging, promotions, and communication needs to be consistent so consumers feel comfortable and well taken care of.
Sales and Marketing / Customer Relationships