How To Write Marketing Brochures For Gym And Personal Training

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When you think of writing marketing brochures for gym and personal training, it is always best to remember that you are not only informing potential clients about your gym and its facilities, but also trying to persuade them why your gym is better and why they should choose you over the competition.

It is always a good idea to use pictures in you brochure, but written information helps publicize your facilities. It doesn't help to fill your brochure with loads of pictures and little text. Try to always compensate both in a way that the advertising catches the potential client's eye, first impressions are what count! Many companies confuse this side of marketing and always add more pictures than text. If you know what outcome you want from your advertising making a brochure is simpler than it looks.

A friend of mine recently opened a fitness center and searched for ways to advertise his company in a non expensive manner. After a bit of research he found that one of the best ways to get clients interested with his brochures was to keep them reading. An eye catching detail on every page helps to intrigue the reader and makes them want to read on. Try to entice and surprise the client and this way you can guarantee a chance to sell your company to the reader.

It is also useful to write your brochure for the reader, in other words, try not to fill your brochure with loads of technical words and details. You may think this can make a brochure look professional and it can if you only direct your brochure to companies in your sector but if the reader does not understand the majority of what is written he will most probably loose interest quicker.

When speaking to my friend, I asked him about his brochure and the way he had written it. The brochure itself looked very professional with a few photos, quite a lot of text and a large price list. I asked him why he hadn't made it a bit more eye catching to attract more public and he told me that he had written the brochure this way because it was good enough to get the attention of people who really wanted to join a gym, ranging from body builders to people who needed help getting in shape.

A good brochure also answers all the questions that someone wanting to join a gym for the first time wants to ask. This is a very good way to attract new or potential clients. Giving a lot of information in a good sized brochure will assure that you do not have a lot or any unsatisfied customers.

Another good idea is to give your contact information on the brochure itself, not only the address of your gym. By doing this you can give the clients a personal touch by making them feel that they can simply call you and have any questions answered. Letting your clients know that you are there for them at all times really helps grow your company.

Personally I think that doing research before writing your marketing brochures for gym always helps to make sure it is professional, eye catching and the most important of all, helps you get more clients to help your gym expand in popularity and expand economically. The more you know about what your clients need, the easier it becomes for you and how to advertise personal training for yourself.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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