Tips In Buying Diamond More Than Half The Price Less

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The primary target market of the Diamonds buyers are people who have high income. These are people who are very successful in their own fields of profession, Successful Business men and women etc. These are the traditional buyers of Diamonds who don't care about the price.

If you buy Diamond in a Traditional Diamond Store in Big Malls, All expenses incurred in the operation of the Diamond store is incorporated in every item of Diamond being sold in that particular Store. What are these expenses? First is the high cost of Monthly rentals, The Deposit and the advance rentals. In most cases Mall operators required four months deposit and four months rental in the contract. The Electric Bills, Cost on the Construction of your store which includes labor and materials, Man Power etc. This is the main reason why buyers of Diamonds are paying at a very high price.

As I've said, these type of target market don't care about paying high price because it seems they can do nothing about it, and they have the money to pay. With the advent of the Internet, It totally change the Market Condition. Buyers have now the options of buying Diamonds Online. What are the Big Advantages of Buying Online? First, The Diamond Store is a Virtual Store! Meaning, there is no actual Physical Store which is located in a Traditional Mall. So, in effect, the Cost of high rental is out, the cost of man power is very minimal, The cost of contracting is the Website is very minimal compared to that of the construction of the Store in the Mall.

Any Items sold in a Traditional malls are marked up more than 300% from the factory price. Of Course, Marketing gimmicks of Malls, If an Item is identified as crowd drawer, they will price it low to bring in more people in the Mall. However, on some other Items, they do the killings on the price. What you'll noticed is, if the Mall offers Sale, They could hardly offer a 50% discount. The Price of Diamonds On Virtual Store is a lot lower compared to the one sold in the Traditional Malls. They are more than 100% lower than the one sold in the Mall. One of the Biggest advantage buying on online is they have a training program that will teach you how to read and buy a perfect Diamond. My question is, if you have this information and this option, will you still buy Diamond at a high price?

I hope these information can of use to all.

sincerely,

Peter E. Cadorna
Author

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