20 Questions for Content Creation

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Use this easy "cheat sheet" to generate 20 instant pieces of quality content that can start helping you gain traffic and influence in your market in just a few hours.

At StomperNet, we teach that "Content is King." You need content to post on your own website to serve as spider food and link bait. You need content for your blogs and email lists to keep your readers engaged.

We've said previously that with the advent of Web 2.0, you will run out of content before you run out of places to post it. But that certainly doesn't mean you shouldn't try to create and post as much content as possible.

The more, the better - and the faster you can create content and deploy it, the faster you'll start seeing increased traffic AND sales.

In Volume 1, Issue 3 of "The Net Effect", Mike Koenigs shared a video creation and distribution strategy he calls the "10 x 10 x 4 Formula". But this report ISN'T about video.

In this edition of your StomperNet "Cheat Sheets", I'm going to borrow the "10 x 10″ part of Mike's video process and show you how you can use it to help you create any kind of promotional content, practically any time you feel like it.

But it's more than that. If you complete the exercise below, you will:

1. Gain valuable insight into your market's "hot buttons" by doing some fast and easy research.

2. Build more rapport with your existing customers by using feedback loops.

3. Generate 20 pieces of "stealth" marketing content that you can deploy as video, blog posts, emails, articles, WHATEVER.

4. When you post this content on YOUR site, you get the benefits of PageRank boosting search spider food. More content = more pages in the index = more organic traffic.

5. When you spread this content all around the social spaces, you have nearly infinite opportunities to create context-specific backlinks back to your money sites.

Basically, there is NO downside to completing this exercise and publishing the content it creates for you. Your prospects get great content that actually helps them, and at the same time, everything they read will make them want to buy your stuff. :)

So let's get started.

The FIRST 10 - FAQs on Steroids

In this part of Mike's process, he asks you to write down the top 10 most frequently asked questions that your visitors have about your product or service.

This is where you're going to do the research I mentioned earlier. Now - NO CHEATING! Legwork is required here, no 'putting on your customer hat' and guessing.

The point of the exercise is not to test your imagination, but for you to actually gain some "market intelligence" by simply looking around to see what your prospects are looking for.

If you're doing a good job with your online marketing, this should be as easy as looking to your own resources: blog comments, emails from visitors, customer service logs, etc.

In Mike's original article, he included a case study from a client who followed his formula. She is an business survey expert, and these are some of the questions she came up with:

1. What questions should I ask in a survey?

2. How do I do market research with a survey?

3. What is the best software to use for surveys?

Being a business survey expert, I'll let you guess how Mike's client collected these questions... Yes! She surveyed her own prospect and customer lists to find out what they wanted to know about making money with surveys.

Being proactive like she was is just one more way you can use your own resources to generate these questions.

Some of you won't be able to use those options though. That's okay.

If you DON'T currently have at LEAST one contact method where your prospects and customers can submit their questions to you, stop reading this RIGHT NOW and go set that up.

I'll wait. :)

Even if you are just setting up a "feedback loop" like this now, you DON'T have to wait to do this research. You can still get some good info elsewhere online.

Some obvious places to look for customer questions:

- Yahoo! Answers and other Q&A sites are a great place to look, DUH.

- Forums related to your market will contain a treasure trove of valuable info for you. Find the threads that the newbies start over and over, and the veterans complain about. Those are instant "FAQs" for you.

- Comments from blogs that service your market are the next best thing if you can't use your own. This is one of those ways you can make your competitors useful. :)

- If you're marketing a physical product sold by other vendors, look to reviews that have been written and "reverse engineer" them. A good review is designed to answer the reader's questions about the product, and that answer material is what we're really after.

That's the next step. After you have your list of 10 questions, answer them. Do a good job. Be thorough. Good copywriting helps here, but as long as you're actually answering the questions, it WILL work.

Once you have those answers, you've already got 10 valuable pieces of content to distribute. Since this content actually answers REAL questions that the market has, you're going to capture attention a LOT more easily.

Here's how. Once you publish this content, whether in video form or as a blog post, go back and revisit all the places where you found the QUESTION. Link back to your answer.

Simple, no?

Every social site you post this content to should link back to your money-making sites, too. After all, your content WILL help people and they WILL want to know more. Help them find you.

Now, like I said, these 10 pieces of content will be good for GETTING ATTENTION, but that's not enough. We also want to create some content that will actually draw your visitors in and bring them closer to buying your stuff.

But before they'll BUY, they have to WANT IT. Here's how you can "implant" that desire in them, totally under the radar. Don't freak out. It seems like mind-control, but it's only good marketing.

The NEXT 10 - Opinion Implant

The next part of Mike's process is to write down the top 10 questions your visitors SHOULD be asking about your product or service.

What would they ask "if ONLY they knew ________".

While the first "10″ we did was mostly research, this is much more of a brainstorming exercise. Your focus should be on generating questions that would allow you to answer by talking about the specific benefits of YOUR solutions.

You might find it helpful to start with a list of your best benefits and start thinking up questions from there. Try to come up with the kind of question a prospect would actually ask.

It can be very tempting, but you want to avoid creating "loaded" questions.

"Why is your product so much awesomer than everything else, ever?"

Ha ha! Funny! BUT...

That's not a very realistic question for a visitor to ask, and it won't work as well as a more genuine one.

That's why I wanted you to do the research part BEFORE this part - I find it gives you a better idea of what the prospects might actually ask.

If you don't really know what your best benefits are, try this little "bonus" exercise. Ask yourself "Why should anyone buy from me instead of my competitor?"

Write down as many answers as you can. Everything you write will be a point of differentiation to make you distinct from your competitors, and most of those will also be customer benefits as well.

Once you've got your questions, do the same thing as before. Write out thorough, detailed answers - but DON'T SELL. Just talk about your benefits as they relate to the answer.

To give you an example, I'll crib again from Mike's original article. These are some good ones from Mike's survey expert client case study.

1. How do I use surveys to increase click-throughs and conversions?

2. How can I create surveys that can make me money?

3. How can surveys help me survive a recession?

I like those examples in particular, because they are REALISTIC. They answer "what would a prospect ask, if only they knew?"

You can also see how answering these questions would allow Mike's client to really detail the benefits of her particular solution, but do it without making a pitch. She's just answering a question.

Now here's the real MAGIC of this exercise. Now that you have 10 REAL Questions, and 10 Imaginary Questions, you mix them together before releasing them.

Your benefit answers were already pretty stealthy at selling-without-selling. But by mixing them in with REAL questions, your interested prospects will automatically consume those answers without thinking twice.

By mixing them together, you can create the mental illusion that those questions they SHOULD be asking were actually their own idea. And this means that the answer and benefit you provide is going to implant DESIRE.

And that desire means we get PAID. :)

And now that we've reached the end of this "Cheat Sheet" let's review.

You've done some basic market research into the desires and needs of your potential customers, and you're answering those questions to capture their attention.

You're generating goodwill with your existing audience because when they ask you questions, you respond with answers they can use. These feedback loops draw your audience closer to you and it couldn't be easier to create this "conversation".

You've got 20 pieces of stealth-marketing content that you can execute in any medium you want, and no matter which you choose, you'll get more attention, and hook more prospects into buyers.

I hope you find the exercises in this "Cheat Sheet" useful and profitable. But for that to happen, you need to go do it! :)

Until Next Time,
Keep Stomping!
~Andy Jenkins and the
StomperNet Faculty and Staff

P.S. The "10 x 10″ part of the exercise above is borrowed from StomperNet Faculty Mike Koenig's article "The 10×10x4 Formula: A Magical Traffic Magnet System that Attracts Customers Like CRAZY to Any Website (And Takes Less Than a Day to Make)". WHEW! :)

That article has Mike's complete process, not just the bits I told you about above. And it's only one of over a dozen articles in "The Net Effect" Volume 1, Issue 3. We call it our "What Meltdown?!" Issue, and you can see the full table of contents and get INSTANT ACCESS here by visiting http://trcb.me/snblog

Andy Jenkins is CEO of Stompernet. This article first appeared on the StomperNet blog. Reprinted with permission of StomperNet LLC.

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