Why I Need So Many Twitter Accounts and How I Manage Them

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Several people have asked how I manage multiple Twitter accounts without going nuts.

In a nutshell, though, I use some of my Twitter accounts as a revenue stream for my various businesses, tweeting both paid advertisements through websites like and affiliate marketing programs, like ones I feature on my blog at Big Rock Reviews.

I have several different accounts (about 10-12 at any given time) that are active. I usually tweet information from my personal account, then have the other accounts retweet what I have said. This builds followers for both my personal account and for my various business accounts.

In total, I have about 10,000 followers on all accounts combined, but I only really read the items posted by those I follow in my personal account. I do accept direct messages from all my accounts, and those go directly into an Outlook folder that collects them for me.

Then I read the DM's daily. Most of the DM's I get are spammy autobot messages (sometimes called circular or spinning messages) from people I have auto-followed because they have followed me. 

A software product I use helps me automatically generate followers for any accounts I want to add. I charge some of my clients a small monthly fee to handle this for them.

Some recent developments make Twitter management both easier and more difficult at the same time. With Twitter Lists, you can compile specific people you want to follow into a list and read only the posts from members of that list. I've been doing this manually. Now, Twitter automate this. 

Second, Twitter has begun requiring several third-party bulk applications to adjust their 3rd party API, notably Twitter Karma, which I has been my go-to app to "unfollow" those who do not follow me back. You can still perform this task in Twitter Karma - it's just a manual process now.

I use Tweetdeck to see what others are saying, to read DMs; and to check out other profiles. So far, it's the best tool I have used and I'm running it on three or four machines right now.

I have recently discovered a new way to use Twitter for generating some income, and it's actually working for me. If you're interesting in finding out more about this, click here.

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