Two Cool Social Media Stories

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Yes I'm talking about some really neat things that happened to me personally because of social media.

Yes I'm going to talk about some really neat things that happened to me personally because of social media but first I want to give you an update on my last email.

Okay this week I talked about how Stuart Scott the former CIO of Microsoft really rebounded so quickly from being terminated (for cause, not good especially when the public knows about it) at Microsoft to being hired as COO with another company in just a couple of weeks. I got a lot of emails from people asking about how it actually happened.

Well you will have to wait for the full interview to get the juicy facts but I will give you a couple of details to hold you over. I will tell you that he was tracked down through his Real Estate Agent. Yes that is how the recruiter got in touch with him. The recruiter was being very resourceful but what if he wasn't? Stuart Scott really wasn't all that accessible and it could have cost him the job.

And that really leads me into today's message about social media. First of all I know that a lot of you are reluctant when it comes to social media. Some of you because you just don't understand it and some of you because you think it is non-sense.

Well that reminds me of the parable about the two shoe salesmen. A shoe company executive sent both salesmen to a third world country to check out the opportunities.

The first one sent a message back to his boss exclaiming, "No one here wears shoes, I'm coming home as there are NO opportunities".

The second salesman sent a message back to his boss exclaiming, "Wow, no one here has any shoes, it's an amazing opportunity and I plan on being here for a long time".

So you see, it is the exact same situation but two completely different perspectives. So let me tell you about my interesting stories with social media.

#1 Twitter Story I put out a tweet that mentioned something about my delinquent State tax return. 2 minutes later I got a call from an AP reporter who wanted to feature me for a story. Long story short, the result was that I was everywhere on the web, my brother who is in the Army saw my picture and the story on the 2nd page of the Stars and Stripes newspaper "in Iraq"! And my in-laws saved the West Alabama news of which I was featured on the front page. All from 140 characters.

#2 Facebook Story Some nasty county politicians decided to punish our community for not wanting to raise taxes. They were going to close our almost new library to force the issue while opening another 7.4 million dollar facility just a few miles down the road. So I started a FB group to fight it. With 6000 members (yes 6000) in just a couple of weeks, I soon had the clout to fight the government. And we won! In fact I had more people in my group than the front runner for Governor and he had the whole state to draw from.

Social media is about 3 things: connecting (just like in the old days when people got together at the lunch counter or the general store), leverage (the Facebook group cost me nothing but a little time and caring to communicate with 6k people); caring (if you are not authentic than social media can backfire on you).

So think about the power that social media can have for you in your job search. You probably didn't know this but if it wasn't for social media I wouldn't have landed my dream job.

Colin Daymude, Chief Employment Officer at The Job Genius specializes in teaching active job search strategies that dramatically reduce the time a candidate spends in the market. He does this by taking Human Resources and Recruiters out of the equation. Download the free e-book, Getting Past the Gatekeepers at www.thejobgenius.com

You can also contact Colin Daymude on TwitterFacebook and Linkedin.

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