How to Submit a Press Release Online

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Your company has just launched a great new product; you just landed a reputable client; you recently hired an established marketing executive to help promote your company and increase sales.

Whatever your story is at the moment, get it out there today!

If your company has a newsworthy event that you want to inform the media and general public about then you need to get it out there. A great way to get your story into the media's hands is with an online press release submission. Submitting a press release online can be a great way to get your news out there and receive the exposure you're looking for.

In order to properly submit a press release there are a few things you should know and think about prior to creating and submitting your release. The items I'm providing below will help you to better prepare and launch your press release online in the most effective manner.

Step 1: Determine if your story is newsworthy?

The first think you need to ask yourself is - is your story newsworthy? What makes a story newsworthy? Well that's a great question and it really comes down to two simple questions:

1.Would your story be sufficiently interesting to be reported in a newspaper, publication, or other media outlet?

2.Is your story a current event? Meaning is your story something that has recently happened. If you're talking about a product that you launched one month ago then this is not a current event. Your story must be current in order to have newsworthiness.

If you can answer ‘yes' to these two questions then most likely you have a story that is considered newsworthy. If you cannot answer ‘yes' to these two questions, then don't waste your time or money creating and submitting your press release.

Also, if you cannot answer ‘yes' to these questions then you'll just be wasting the time of the reporters who are reading your story. One thing you need to remember is the media is bogged down all day with garbage press releases, don't let yours be one of them.

Step 2: Prepare for your press release

Preparation is the key to success when writing a press release. In order to effectively write a great press release, you need to gather all the necessary information prior to writing it. The following are some things to consider when preparing for your press release:

1.What is your story about?
2.When was the occurrence of your story?
3.Who was involved in this story?
4.Can I gather any quotes from these people? (Having quotes in your press release from others involved shows that you've done your homework).
5.Who does my story benefit?
6.Why does it benefit these people?
7.What is your angle? Why is this story better than other similar stories? If you don't have a valid angle, then don't bother with this story because it's probably not that newsworthy.

Once you gather all of this information, you will be prepared to properly write your press release.

Step 3: Write your press release - include the following components

Now that you've determined your press release to be newsworthy and you've properly prepared and gathered the necessary information, you're now ready to begin to write your press release.

To properly write a press release, you will need to include the following components:

1.Title / Headline - Before you write your title headline, remember this: the media is not interested in driving visitors to your website and having you make more money. They are interested in the story, so give them a title that accurately reflects the story in as few words as possible. Take your ego out of it and stop trying to sell for one minute. Proving a short and accurate title is the way to go.
2.Sub-Title / Sub-header - A sub-title is not necessary but can help to explain a bit more to your reader about the news article. Basically, the press release sub-header gives you the opportunity to flesh out your angle and further hook the reader, without stepping on the excitement of the press release headline.
3.Introduction / Lead - the lead paragraph should include the who, what, when, where and how of the story. If the reader were only to read the lead of a good press release, he/she would have everything he needed to get started. So make sure your lead paragraph introduces your story in the most effective manner.
4.Body / Content - the body or content of your press release is to solidify what your headline and leading paragraph just talked about. Here is where you'll want to include a quote to help put in some perspective or you might ask an expert for a quote to quantify your story.

5.Company Boilerplate - Finally, spend a sentence or two describing your company and what you do to provide an overview of who is providing this press release.

6.Ending - A proper ending to a press release is always key. The standard ending is three ###.

7.Contact Information - If your press release is newsworthy for a newpaper, publication or other media outlet then a reporter may want to contact you. If this happens, who should they contact? Who is responsible for providing more information on this story? Whoever this may be, add their contact information to the bottom of the press release.

Step 4: Find an Online Distribution Channel

In order to effectively submit your press release, you will need a reliable distribution channel to help you do this. There are plenty of websites that provide online press release distribution. My favorite is:

PR Web  - As stated on the PR Website, For a fraction of the cost of traditional press releases or internet advertising, you can send your news release through PRWeb to tell your story online, increase your search engine ranking and drive traffic to your website.

Best of all, with PRWeb you'll be using the premier online visibility engine trusted by more than 40,000 businesses, agencies, associations and nonprofits.

Step 5: Submit your Release

Once you've selected a distribution channel for your press release, it's time to submit your release. But prior to submitting your release, you will be asked to select your release level. PR Web has a few release levels depending on your needs. All PRWeb news releases deliver online visibility. There are four levels of news releases that contain progressively increasing degrees of distribution, display features, SEO and social media functionality, and reporting capabilities. Please refer to the comparison chart to find the package that best meets your needs and goals.

After you've select your release level and utilized any SEO tools to optimize your release then you're ready to send it. Select a day that's good to submit your release. Depending you're your type of business it may make more sense to submit on a Monday morning, but in other cases it may make sense to submit on a weekend - determine what's best for your industry and select your date.

That's it folks. I know this seems like a lot but to be honest, once you write and submit your first release the rest will be much easier. If you follow these 5 steps to submit your press release, then you will be sure to have an effective submission.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

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