The key to success on the Net for the small business owner

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

The key to success on the Net for the small business owner is to master an in-demand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your Web site.

And "visitors" equals "traffic"... the lifeblood of any business.In the offline world, traffic is relatively easy to achieve - it's all about "location, location, location." For example, an attractive, nicely merchandised store in a mall or on a busy shopping street usually means instant traffic -- and sales, of course!

However, in the online world, no one just happens to walk past, see your product or service and enter. Surfers on the Net are not looking for you or your business. People search for information, for solutions.

After all, if they knew you existed, they would not be searching. They would already be customers. Online, you must generate your own traffic to be successful. Your primary task --well before you make your first sale or contract to a customer (often well before that person is even aware that s/he is shopping!) -- is to provide the information (i.e., high value content) that people are searching for, in a way that the Search Engines like.

If you do that...
A higher search ranking at the engines makes your site easier to find. Your quality content (your words!) builds credibility in the minds of your visitors and converts them into warm PREsold customers. From there, you can easily get that click through to your magnetization model (i.e., how you generate income).

That could be your order page for your product, or your merchant's site that you represent as an affiliate, or your contact form for hiring details, or Google's Adsense program, etc.This is what an effective Theme-Based Content Site is all about!

Take-home lesson?
Make the critical offline-to-online mind shift and you will join the 2% of small business owners who succeed on the Net. Focus on..."Information, information, information."

By building a Theme-Based Content Site, you will be growing your clientele (i.e.,targeted traffic) from the ground up. Owning your traffic is essential to your longevity on the Net because...If you don't own your traffic, you don't own your business.

An effective Theme-Based Content Site will be searched-and-found by prospective
customers -- a number that will increase steadily as your site gains in reputation and relevance at the Search Engines. Simply put, you will be building a site that works for you, not the other way around!

So how do you build a site that works? It all boils down to this do-able process...
1) Develop a valuable product or service -- your own creation or someone else's!
2) Develop your own site in the niche that you know and love.
3) Fill that site with high-value content.
4) Use that content to attract your own niche-targeted traffic.
5) Build trust and credibility with your visitors.
6) Use content to PREsell your targeted visitors. And...
7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.
8) Diversify your revenue plan to include other monetization options (ex., Google
AdSense, affiliate income, services, etc), all related to your site's theme-based content.This diversification will help you grow a stable business that you own, one with true equity.

The process is simple, straightforward and easy once you shift your thinking to..."Information first... income generation, second."

I am Daksh and i like to publish this useful information.currently,i working on link popularity building services such as directory submissions, article submissions and social bookmarking sites.

Rate this Article:
  • Article Word Count: 589
  • |
  • Total Views: 6
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |