Duplicate Content – A Big No-No

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esterday a client of ours asked if we could search for particular terms on the Internet that relate to their business, copy any pertinent information that we could find and paste it into the new site that we are designing and developing for them.

"Hold on!" I said. First of all, my business would never copy content from another website unless we had permission to do so; as this would be a violation of copyright infringement - plus it's just wrong. Second of all, if we did this, it is very likely that his website would be recognized by the search engines and determined to be "Duplicate Content".

Duplicating content on a website for your own benefit is not positively perceived by the search engines and will most likely get your site penalized or even banned from the search results completely.

In terms of SEO, unique content is the most effective way to drive traffic to a website. Copying and replicating others content for your own benefit is not ethical and will never get you the exposure you're looking for.

If you do not have the time to effectively write your own unique content then you should not be spending the time or the money to build a website and run that business... just my .02.

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

 

 

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