MySpace your Business -The Benefits of creating a MySpace Page for your Business

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We all know about MySpace and its popularity amongst teens and young adults. We also know that MySpace has been known for its share of ups and downs and both good and bad publicity. But have you stopped to think about the idea of creating a MySpace page for your business? Do you see its potential to help increase your exposure, generate more leads and ultimately produce more sales?

Well in my opinion, MySpace is a great resource for business owners. I've had success with MySpace and will continue to utilize it for my various business endeavors in the years ahead.

Depending on your type of business, there are some features on MySpace that will be of great value. The following are a few simple ways that MySpace will further enhance your brand, build awareness and acquire more clients for your business:

Company Overview

Use your MySpace page to provide an overview of your company. List your services and explain in detail how you can benefit your target audience. Also, use your logo as your default portfolio image. This way, when people come to your MySpace page it will be the first thing they see. When adding friends, it will also be the image that is displayed on your friends MySpace page. MySpace also allows you to customize your own page with CSS. This will allow you to specify your own corporate colors so you can truly customize the presence of your MySpace page for your business. By doing these ideas, you will instantly begin to build brand awareness to a community of over 100 million registered members and growing.

Pictures

Now depending on your type of business, you will use the picture upload for something that suits yours. For example, if you're a small business you can upload pictures of your employees, add images of coupons for people to download, provide a picture of your office or perhaps a picture of yourself. Whatever pictures you decide to upload, be creative with it. This is just another great way for users to understand who you are and what you have to offer.

Videos

Now this feature is not something that will be used by everyone but if you're smart you will figure out a way to make it benefit your business. Also, MySpace videos can become viral. If someone likes your video or gets a kick out of it, they could pass it along to their friends and so on... this could create a viral email of sorts. Maybe you can create a video of your business interviewing your employees and some of your happy clients, maybe you already have a commercial that you can easily upload, or perhaps you just want to find a funny video and add that to your page in an attempt to get the viral chain of events to play out for you. Either way you look at it, videos are just another great medium to provide additional information about your company.

MySpace Blog

MySpace allows you to create your own blog, which can easily be accessed from your MySpace page. It also lists the titles of your most recent blog posts on your page for everyone to see. Your friends can also subscribe to your blog so they will receive a notification the next time your blog is updated. Adding a blog to your MySpace page is a great way to get your content indexed in the search engines and generate more traffic for your business. If someone does a search, for an industry specific topic in Google, your page may popup because of the content that's on your MySpace blog. Creating a blog is also a great way to demonstrate to your audience know that your business is knowledgeable in your industry.

The following are just a few ways that MySpace will help increase your exposure, generate more leads and ultimately produce more sales. I can write 10 more pages about the benefits of MySpace but for the purpose of this article I just want to get you thinking about the benefits of creating a MySpace page for your business.

What's the most important idea here is not to be on MySpace just because everyone else is doing it. The thought that I really want you to begin and think about is the various ways you can use the Internet to market your business - MySpace is just one of those ways. MySpace is one of my first choices because there are thousands of potential leads already at your fingertips. All you need to do is put your business in front of them.

Well... what are you waiting for?

Here is an example of company using MySpace for their business(disclosure. that is my company).

http://www.myspace.com/hudsonhorizons

Daryl H. Bryant is President and Chief Executive Officer of Hudson Horizons, helps his clients achieve online success through search engine marketing and customized website solutions.

 

 

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