Low Budget PR: Publicity Targeting Your Niche on a Shoestring Budget

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Low Budget PR, that's what I call making marketing work for you. Many people don't have a clue as to what public relations (PR) stands for. In any business, whether internet based or otherwise, public relations (PR) encompasses three basic components: marketing, promotions, publicity.

For the sake of illustration, marketing is the planning, advertising and branding of a product, business or service. Promotion includes the active distribution information about a product, company or service (sales falls under this component). Publicity, is how you sway (and i use the term sway broadly) the public's perception of your product, company or service. Publicity is most often associated with the press that you generate for your product, etc.

So when you have all three mechanisms (that is - marketing, promotions, and publicity) working together, then you have a public relations machine that is consistently working for you. However, the newbie entreprenuer does not always have everything running that smoothly. Not too mention that aggressive marketing and promotions takes a bit of time. What you can do if you're new to the eMarketing game is to generate your own publicity. In doing this you maximize your exposure (or the exposure of your product, company or service) while reaching your niche and developing instant credibililty. With the advent of ezines and blogtalk radio, the sky is the limit when it comes to publicity.

Let's take something simple for the sake of illustration. In a country obsessed with beauty and youth preservation (i.e. USA) getting publicity for a beauty-based product or service is a cinch. You can easily assess who you're target audience is, and pitch your way to an interview on blogtalk radio. This interview alone will generate millions of hits to your website, and instant credibility for you. Having an audio interview from a radio station immediately tells your niche consumer that you are an expert.

Former publicist, turned author and expert eMarketer, A Fielder has carved a special niche divulging coveted industry secrets and marketing trends to the average Joe entreprenuer. A Fielder is a respected eMarketer and mentors entreprenuers on jumpstarting their internet businesses while making money work for them via www.myhotprofits.com.

 

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