Internet Marketing For Boot Camp

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Internet marketing for boot camp, of the fitness variety and NOT of the military variety, is an important part of getting folks who really want to get into shape to decide to attend a camp.

There are several classic and timeless marketing techniques, adapted for Internet usage, which can be used to attract people to a boot camp, and they should be employed whenever possible.

The first thing to do is make sure the camp or the organization offering the camp has a quality website stood up and working properly. By this, we mean that it is free of redirects or errors in spelling and grammar. Also, the site needs to be about the things the camp will be doing to help attendees, and not so much about the wonderful instructors who will be running it.

The reason for this is simple: People don't know these instructors, but they do know what their fitness problems or issues are about. So try to make the site predominantly about the activities and the outcomes and less about the people who'll oversee those same events. This isn't a slam or a dig against them at all, but it is an acknowledgement that people want quality info when it comes to fitness websites.

After the website issue is straightened out, it's time to get cracking on some Internet advertising of the boot camp and the schedule it has for training camps. Banner ads, Google AdSense ads, and other placements on the Internet can be substantially cheaper than running these same ads in a newspaper or magazine.

All of these practices are essential on how to start your own boot camp from start to finish. Also, Flash or Quicktime or other types of informational videos can be embedded in the ad, along with a hyperlink back to the boot camp's website.

All of these things can help to increase visits to the camp's website, which will help it gain a higher page rank in the major search engines. This in turn makes the boot camp easier to find when people type in "fitness boot camp" or some other similar search term. If it can get up into the first three pages, chances of success increase by a marked amount.

The Internet has a vast global reach, so don't be afraid to ensure marketing activities outside of the local area take place. This means making sure that email lists are procured from list brokers. Criteria for emails on the list can be demographically outlined, for example. Region, age, sex, even fitness level (as perceived by the email addressee) can be obtained.

After that, have a well-made salesletter created which can then be sent to all the people on those email lists. This letter is set up around the idea of soliciting a response from the recipient. To increase the chances of getting a response, ALWAYS include something of value in the letter, like a free 4 to 8 page fitness report or training plan. Everybody likes getting free stuff, and it can make it easier for the camp's proprietors to bring in attendees.

Internet marketing for boot camp, when it's of the fitness variety, needs to take into account several effective Internet marketing tools. Websites are one, and increasing visitors to the site are another. Also, email lists and salesletters, and spreading the word through an Internet advertising and marketing campaign. Do these things correctly, and you might find that you'll need to create a waiting list to handle all the people wanting to come to the boot camp.

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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