Getting Started with Online Business

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Recently, my wife approached me to discuss some business opportunity that some wa trying to convince her to join. It was one of those network marketing opportunties that specialise in wellness and dietary supplementary products.

The parent company had a good website, a strong marketing and reward proposition and good business case (at least, that is what it seemed on paper). My wife wanted to know my thoughts - whether she should go ahead and join or not. The first question I asked her was whether she saw herself finding joy in being part of such a business.

'Joy'. That is something that seems to elude a lot of us in our jobs or whatever we do to survive. I remember, as a kid, how I wanted to be a farmer, then an aeronautical engineer, then a teacher... and so on. It would seem like a good number of us carry this confusion into our adulthood. And for a good number of us, we allow our success criteria to be determined by others whom, we perceived should know better and have our best interests at heart.

Take my example: My mum always drilled it in my head that I had to go to school and score flying colors so that I could get great bank/oil company job and move up the 'corporate ladder' - a ladder that - I found out - didnt belong to me, and for which I had almost no control over.

And, while a good number find some level of joy in following the above-mentioned course, a good number of us wonder if it wasnt/isnt a waste.

So - at the risk of being another 'well intentioned advisor' - I would urge you to evaluate whether your current (and/or proposed) venture/job gives you joy. In other words, would you do what are doing now (or want to do) if there was no money in it? If your answer to that question is 'Yes', then you are on the right track. A word of caution: No one can answer for you what brings you joy!

After you have decided what brings you joy, you now need to consider how to make money from it. A good way to know how you can do this is to write a simple document called a 'Business Plan'. This document should have the following characteristics:

It should be simple.
It should be short enough (notice the word 'short').
It should be a live document - meaning that you should refer to it as much as possible.
I would suggest that you visit google.com and do a search for 'business plan'. There are quite a number of useful templates that you can get for free on the web (isnt the web just a wonderful place to visit regularly? :) ).

In my next article, I shall begin to focus on what you can do to get the best of the web to grow your business.

See you soon.

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