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Running your own free newsletter or e-zine can bring massive benefits to your website and profits.

The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens.

While emphasizing on the need of an ezine the first question my client asks is what should he/she puts in it. Over the years my content of an ezine has changed and what I concluded from my experience that there are four different units, a producer should include in his/her ezine.