What Google Never told about Making Money with AdSense

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

How to make more money with Google AdSense
Google wants a slice of your traffic. And they're willing to pay big bucks! For those who have been complaining of high traffic and low sales, there's simply no better way to cash in on those hard-earned visitors to your web pages.

AdSense makes it so easy!
There's no complicated software to install, no need to scout for affiliates, nothing to buy and no need to even have a merchant account. so... why isn't everybody doing this? More importantly, why isn't everybody making the most of it?

It's "Hidden Money"
"Seeing is believing", they say. Most web masters love to obsessively track their visitors, earning and CTR's several times a day. They love to see what's there, but they often miss what can be.

Ad sense doesn't give you ultimate control over which ads are served, how the ads are rotated or what each click is worth. That's a good thing, because it's hands-free income. (it does give you some control though, and I'll tell you how to use those controls.)

But many web masters still think that once you've stuck the ad sense code on your page, there's little you can do except wait and watch.

Nothing could be further from the truth!
Google gives you a great deal of control over your ads, and especially their visual or graphic elements. By tweaking these elements to your advantage, you could easily - in as little as a few minutes - multiply your click-throughs many, many times over!

1. Getting Started With Blogger.com
want to get up and running with ad sense realy fast? Open an account at www.blogger.com.

Blogger is like those old free websites that you could set up in a flash but which looked like they'd been cobbled together from bits of left-over graphics that no one else wanted. Except that the blog you creat a blogger.com is the real McCoy. It's professional, it looks great...and it takes just seconds to put together.

All you have to do is choose a name and little for your blog, take your pick of the good range templates available and get writing.

You don't have to worry about coding or desing work or images or anything else. If you change your mind about the way your blog looks, you can just pick a different template. All that's left for you to do is write... and add AdSense.

Even that's been made easy for you.
Blogger.com lets you apply for ad sense directly from its site and it even gives you a preview of where your ad will appear (at the top of the page) and how it will look. While you're waiting for your approval, you can play with fonts and colors so that you're all set up and ready to start earning.

2.Search Engine Optimization
Of course, once you're up, people have to know you're there. One of the most important ways to do that is get yourself a high-ranking in a search engine.

There are lots of different search engines, but only three are really important: Google, yahoo! And MSN.

If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they'll even optimize your site to get you as high on the rankings as possible.

3.Links
Your search engine ranking will depend on a number of factors. One of those factors is the number of sites that link to yours. As far as Google is concerned if lots of sites about model railways link to your model railway site, it must be a pretty good sign that people who like model railways think your site is good. So they'll want to offer it to people who search for model railways, brining you lots of free traffic.

Once you've got your site up and running you'll want to persuade other sites to give you links. You could offer to exchange links and you can even set up a page that contains recommended links so that you'll have somewhere to put them.

4. Ad sense - Making The Money!
Once you've done all this, you'll be ready to start using - and profiting from - AdSense. I'm going to talk you right through the process of singing up to AdSense from reaching Google to being ready to place your first ad.

If you've been putting off signing up until you get time to figure out how to do it, you've just run out of excuses!

5.As Easy as 1-2-3
The bottom line is that there are three ways to increase your AdSense revenue.

a- By Tweaking the Ads
to make them more appealing to your visitors;

b- By Optimizing your Website/blog
for better AdSense targeting (or what the Google folks call "content relevance");

c- Tracking Visitor Response
If you don't know what works (and what doesn't work) in trying to increase your AdSense revenue....you're shooting arrows in the dark!

The right tracking tools can reveal a great deal about your visitors and answer fundamental questions such as what they're looking for and what makes them "CLICK". Once you've figured that out, bingo! You're on your way to big AdSense bucks!

But it isn't as straight-forward as it seems. If it were, there wouldn't be so many grumpy people on AdSense forums, complaining about their low AdSense earnings.

It's not that they aren't doing anything about it. The simply aren't doing the right things.

6.How to "Tweak" Your Ads To Make Them "Click"!
Ad Formats: "Dress" your ads for success!
How would you like your ads served? Banners? Skyscrapers? Rectangles? Squares? What about borders and background colors?

The choices can be overwhelming. Many people let Google decide for them-preferring to stick with the default settings. Big Mistake! From my own experience I can tell you that it's like swapping a hundred-dollar bill for a ten-dollar one.

For almost one year I settled for just a tenth of what I could have been making - just because I didn't bother to contro the looks and placement of my AdSense ads.

The various ad formats, colors and their placement on the web page can be done in thousands of combinations. You can literally spend hours every day experimenting with every possible combination. But you don't want to, do you?

Let me give you a few "ground rules" that have sky-rocketed the CTR's on my top-grossing pages:

Don't "Look" Like An Ad
People don't visit your website for ads. They want good content.

If you make the ads stick out with eye-popping colors, images or borders, that makes them easy to recognize as ads - and people work extra hard to avoid them.

The same goes for ads that are tucked away in the top, bottom or some other far corner of the page. So easy to ignore!

If you want people to click, make the ads look like an integral part of your content.
"Today's visitor are blind to banners, mad at pop-ups, weary of ads and skeptical of contests and giveaways. So how do you win their confidence? Simple .... Don't make your ads look like ads!"

lets begin by reviewing each of the different types of ad available from AdSense and explaining their uses.. then I'll introduce you to a few simple choices that rocketed my CTRs to incredible heights.

Meet the AdSense Family
Google serves it ads in three flavors, whit each of those flavors coming in a range of different shapes and sizes. It is very importat to understand the difference between each of these ads. Some are ideal for particular locations. Some should never be used in certain locations. And some should never be used at all.

The sample page at www.google.com/adsense/adformats lets you see all of the different kinds of ads at once. It even links to sample placements that demonstrate how the ads can be used.

For the most part, i'd recommend that you ignore thse sample placements.

I'll talk about location in more detail later, but for now just bear in mind that many of the ads in the samples are just too out of the way to be noticed.

You can use them as a starting point if you want but you'll save yourself a lot of time - and money 0 by taking advantage of the experience of myself and others, and following the recommendations here.

Text Ads - Google's Finest

text ads are probably the types of ad that you're most familiar with . You get a box containing one or a number of ads with a linked headline, a brief description and a URL. You also get the "ads by Google" notice that appears on all AdSense ads.

There are eight different types of text ad. The most popoular is probably the leaderboard. At 728 x 90, it stretches pretty much across the screen and while it can be placed anywhere, its mostly used at the top of the page, above the main document.

That's a great location. It's the first thing the reader sees and it offers a good selection of ads to choose from. When you're just starting out and still experimenting with the types of ads that work best with your users, it's a pretty good default to begin with.

Of course, you can put it in other places too. Putting a leaderboard ad between forum entries for example can be a pretty good strategy sometimes and is definitely worth trying. Overall, I think you'll probably find that one of the smaller ads such as a banner of half-banner might blend in more there and bring better results.

And I think you can often forget about putting a leaderboard at the bottom of the page, despite what Google's samples show you. It would certainly fit there but you have to be certain that people are going to reach the bottom of the page, especially a log page. You might find that only a small minority of readers would get that far, so you're already reducing the percentage of readers who would click through.

Overall, I'd say that leaderboard are most effective blended into the top of the page beneath the navigation bar and sometimes placed between forum entries.

Banners (468 x60) and half-banners (234 x 60) are much more flexible
like leaderboard you can certainly put these sort of ads at the top of the page, and lots of sites do it. Again, that's something worth trying. You can put up a leaderboard for a week or so, swap it for a banner for another week or so, and compare the results.

Muhammad Yaqoob is a Corporate Blogger and Social Media Expert. For more information please visit http://ny-mafia.blogspot.com

Article Rating (5 stars):
  • article full star
  • article full star
  • article full star
  • article full star
  • article full star
Rate this Article:
  • Article Word Count: 1732
  • |
  • Total Views: 500
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>