Blogs – What Are They Good For?

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The first good news of this article is that blogs are actually quite easy to set up and they can be set up quite inexpensively as well. The first question you should start thinking about through is what you want your blog to do for you. There are multiple kinds of blogs and purposes for them. So what your objectives are for your blog will not only determine how you set it up but what kind of service or software you will use. Below are a few typical answers to the question, Blogs, what are they good for?

A Personal Blog
This kind of blog is actually how this whole thing got started. You would use your blog as a personal online diary that you want everyone to see. Youth enjoy putting up this kind of blog because they can use them to communicate their thoughts, feelings and events in their lives to their friends very easily.

A News Blog
We have seen these get a lot of attention in the last year or so as news blogs have almost become equal competition with traditional news sources like television and newspapers as ways that people learn the news. If you wish to use your blog to publish news about the business, about your products or about local internet marketplace, the news blog format might be just right for you.

A Business Blog
A blog can be a useful tool for both internal and external communications for a modern business. An internal blog can be used for discussion of company or issues for employees so everybody is kept up to date on what is going on with your next new project. Your business blog is also an excellent place to gather opinions and generate discussions thus facilitating better communications between all tiers of a business. An external business blog can be a sales tool and a tool to establish and maintain ongoing communications with customers and vendors alike.

A SEO Blog
SEO stands for Search Engine Optimization and it refers to the science of altering your web site so it does well when your users do a search in Google or Yahoo or one of the other big search engines. You want your site to come up in the first page or two of suggested sites for key words that will bring you the most business. A blog can make a big difference in how your site is ranked because search engines index blogs very quickly and because much can be done to pack keywords into the blog content thus raising your ranking. We will discuss keywords and how to easily integrate them into your blog later in this article.
For a blog to help your site, whether it's for your band or business, you will look to establish a relaxed creative environment where your visitors feel at ease. This is similar to the goals of a personal blog. But to be sure, your blog has business goals. It also has elements of a news blog because you are getting the news of your career out to your public and you want it to help with your SEO as well. So a blending of the objectives is normal. It's a good exercise to document what the goals of your blog are before you select software and services so you pick just the right thing to serve your needs and the needs of your customers.

Muhammad Yaqoob is a Corporate Blogger and Social Media Expert. For more information please visit http://ny-mafia.blogspot.com

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