Super Market Secrets to Lose

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It should come as no surprise to the average American that supermarkets across the nation are geared towards a bigger sale, but what few of us take into consideration when we are out shopping is what that means for our bottom line...waistline, that is. Many of the tricks of the supermarket layout are geared towards us buying more food than we need and buying the wrong foods for our body. That lovely scent of freshly baked bread is at the front of the store to tempt us into the bakery, so we can load up our cart with fattening treats.

The healthier foods are located at the perimeter of the store. Convenience foods (most have little to no nutritional value) and foods that are over-processed are located in the center of the store. When you are doing your grocery shopping no less than 75% of your shopping should come from the perimeter of the store - produce, dairy, and meat. The few pantry staples that you need like rice, dried spices, and oatmeal can be found in the middle aisles.

Did you know that many food vendors, like Pepsi, Kellogg, Nabisco, all pay for their shelf position? - that's why those items are all at eye level. This is done to make it easier for us to load their sugary items straight into our cart. Waiting for a while in checkout? Don't be tempted by the racks of gum and candy bars, instead peruse the latest tabloid headlines without removing the magazine from the stand.If it's not in your hand, it cannot land in your cart. Groceries stores know the name of the game is to keep you there longer so you can spend more money. That's why you can drop off your dry cleaning, buy liquor, do your banking, and even get your prescription filled. All these conveniences for you add up to big dollars for them.

Here are a few simple tricks to beat the supermarket at their game. First, don't shop hungry. When you shop hungry, you overbuy and spend way too much money. Second, pick your shopping time well - avoid the 3pm to 7pm rush that is common at most supermarkets. Wwhen you shop earlier or later there are less crowds and you can be in and out faster. Third, always use a shopping list and stick to it. Finally, if a pantry basic like rice or oatmeal is on sale - stock up! Buying in bulk at a sale price is a great way to stretch your dollars and may keep you out of the store. My last little tip is to shop once per week - little trips to the store add up - both to your money and pounds on your waistline.

Detric Smith is a personal trainer williamsburg, va who specializes in helping his clients lose weight through his business www.resultsperformancetraining.com

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