Posted: Tuesday, September 20, 2011 by Kristie Heinemann
PFM is a huge opportunity for FIs to deepen their customer relationships through cross-sell. Presently, PFM hasn’t been adopted by many consumers, but its popularity is growing. Awareness and usability are crucial to the adoption of these tools, but once PFM popularity increases, banks can use this tool to capitalize on not only their customer relationships, but things such as co-branded offers. By using cross-sell, FIs can create a dynamic customer experience and increase their profitability.
Finance / Personal Finance