One Fourth of Consumers Planning to Buy a 3DTV in the Next Year
Recent studies show that the HD TV market is showing no signs of slowing down anytime soon. One third of the consumers have plans to buy just such a set within one year's time. That being said, things aren't as rosy for the "new" TV tech kid on the block. Less than one in four individuals is definitely going to be purchasing a 3D TV if the findings from a Retrevo Pulse survey that were released on November 1 are to be believed.
Retrevo conducted the study over the internet in October using 1,000 consumers to determine those numbers. To be more precise, 33 percent of those who responded indicated that they are planning to pick up an HD TV sometime during the next year. Of that group, 55 percent said that they had no plans for said TV to be capable of displaying in 3D. Another 23 percent informed Retrevo that they would take the 3D plunge only if the difference in price was negligible, with the remaining 22 percent claiming that they were definitely going to get a 3DTV.
Like any technology, 3D will continue to fall in price as time goes on. Once the premium comes down enough buyers will no longer be able to use it as an excuse for not picking one up. The study found that 40 percent of respondents were also concerned that there simply is not enough 3D programming on television to make it worthwhile. That's something that will become less of a problem as the market penetration increases. On top of that, though, 30 percent are worried about the glasses issue. That too will not be a problem forever, as manufacturers put more glasses-free products on the market.
For its part, Retrevo thinks it will be "a rough road head" for 3D TV. They predict that a few years will pass before the glasses-free tech looks good enough for consumers to buy into it. Even if the price were low enough, viewership rates would be kept down until significantly more programming goes out over the airwaves. That being said, three-dimensional video games could end up pushing 3D's popularity over the top much like HD games did for HD over the past six years. We'll just have to wait and see if gaming can do the same for 3D.
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