The Business Environment and the Trading Environment

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Are ‘the international business environment' and ‘the international trading environment' essentially one and the same thing?

Several leading authorities on the international business/trading/marketing/business strategy have wittingly or unwittingly confused the general reader by treating separately the ‘international environments' affecting the trading and business. In reality, the international business environment and the international trading environment are essentially one and the same thing since the concept of the business includes in its ambit the concept of the trading. It in turn means that the international environment affecting the business automatically affects the trading, too.

This international environment consists of the sub-environments like the social, economic, etc.Therefore, the ‘risk analysis' of a country/political entity can be done under these sub-environments itself more efficiently rather than treating it separately. However, the maximum numbers of the leading authorities of the day have unfortunately treated separately the concept of the ‘risk analysis.'

The above explained confusion created by the leading lights of the international trading/business/marketing is just one example of the confusions that abound in the field of the management teaching as regards various terms/concepts.

The term ‘the challenges' means the factors causing ‘the problems' and the term ‘the opportunities' means ‘the favourable factors.' The term ‘the underlying force' means ‘the challenges and the opportunities'. Also, the term ‘the underlying force' means ‘the environment.' Therefore, one single heading the "global marketing environment" consisting of the factors affecting it or the sub-environments is sufficient.

But, again the leading authorities on the management have confused the student through the duplication and multiplication of this one heading under more than one separate heading as shown under:

  1. The Challenges.
  2. The Opportunities of international marketing.
  3. The Underlying forces of international marketing.
  4. The Global marketing environment.
  5. The Limitations (which is nothing but the challenges or the factors which cause the problems) of the international trade.

All such duplicity/multiplicity of the same concept/term as enumerated above is enough to confuse even an intelligent student, not to speak of an ordinary one!

The sub-environments are the environments in their own right and at the same time affect the total international environment either favourably or unfavourably. As such, these are simultaneously the factors and the sub-environments of the bigger international environment of a phenomenon like the Business, the Marketing and the Trading.

Thus, the above analysis shows clearly that an intelligent study of the factors affecting the international trade is nothing but a study of the international business environment or the international/global marketing environment or the risk analysis of the different countries/political entities in terms of these factors (because the term Risk implies the problems/challenges) or the underlying forces of international marketing or the challenges and the opportunities in the international marketing.

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