Culture Industries

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In the article, "The Culture Industry: Enlightenment As Mass Deception", Horkheimer and Adorno critique about culture industries. According to Horkheimer and Adorno, "culture industry" reveals the degeneration of believes and the myths of entertainment that have been used in the society. The culture industry seems to deceive consumers of promises that they have promised. Also in the article, Horkheimer and Adorno talk about how culture industry overruns the view of reality today. For that, Horkheimer and Adorno state that there is no escape in today's society; because our society is made to go through the filtration of the "culture industry", which defeats the idea of distinguished of roles and realism.

Furthermore, Horkheimer and Adorno argue that culture industry is like a form of power and using media like movies, it foreshadows the event that can happen elsewhere. In addition, they talk about the deception is not that the culture industry brings out the pleasure, but it ruins the enjoyment by having business to engage it in the ideal of culture. Although culture industry can be seen corrupted, but it is not immoral because culture industry became corrupted due to the power that have grown throughout the years. And that the media have affected the view of real life. Due to the social media and its power, real life seems to become indistinguishable from the movies. Also, it seems like the art of media is drawing the growth of power of capitalism.

Today's media is affecting the culture industry to deception. For example, many movies provide adventure, love, and laughter; but it also provides the unrealism of life. For instance, the movie "How to lose a Guy in Ten Days" is a great chick flick movie. The movie by itself can reflect the deception of life. For example, the movie portrays how a woman just picks up a random guy at a party, and then makes him fall in love with her and later tries to lose the guy in ten days.

In reality, I think that it is not possible to have those situations. The movie seems like it is building up false hope for women who are watching that this can happen to them; and live happily ever after. The simply pleasure of watching the movie can be viewed as gathering the consumers and that involves business to be part of the media culture. Therefore, it can affect the real reason why producers produce not just for entertainment but to consume capitals. In addition, the movie gives out illusion of unrealism and desire of fantasy. It defeats the purpose of reality when watching certain kinds of movies.

In conclusion, from the article, Horkheimer and Adorno critique that "culture industry" creates deception to society. Through social media, it affects the pure fun in the social setting. Also, due to the power of media, it draws in the capitalism and business. Due to the strong affects of the media, it presents the illusion between reality and imagination. Every generation, media are used as to gather consumers rather than just simple art and pleasure. Real life seems to be blended into fancy story plot. This can affect the visualization of reality of today, which are not created with nice cover or a happy ending.

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