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You don’t have to be as funny as a Seinfeld, as suave as a Connery, as sophisticated as a Diana, or even as loud and obnoxious as a Costanza to have a personality.
Sometimes potential customers evaluate your products and services positively after a presentation and still do not buy. Something was missing... assurance. Without assurance there is no sale. Lack of assurance is almost a form of buyer's remorse.
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