The Tools You Need To Accept Credit Cards

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

With all of the benefits that accompany credit card processing today, there is virtually no reason not to accept credit and debit cards at your place of business. From club memberships offering exclusive incentives to the latest in credit card terminal technology, there are plenty of tools available to the business owner seeking to start or refresh her payment process. Never underestimate the importance of good tech support or a personalized plan for your payment set up. Remember to check on the safety standards at your store and be proactive about PCI compliance.

PCI Compliance

The importance of PCI compliance cannot be stressed enough. Making sure that your business follows the industry standard is one of the biggest responsibilities associated with credit card processing, and for good reason. A breach in security can be quite costly to say the least-you can accumulate up to $500,000 in Card Association fines, and $10,000 to $20,000 to analyze your point of sale systems. Add to that a loss in customer loyalty and company reputation, and you will just begin to see the serious consequences that come from a weakness in security. Whether it is performing quarterly scans or adopting Triple DES PIN encryption, make sure your business is doing all that it can to keep up to date with PCI compliance.

Credit Card Terminals

As credit card processing technology adapts to better fit companies' needs, the equipment becomes increasingly advanced while still maintaining a simple interface. Pick out the credit card terminal that is perfect for your business, like the ViVOpay 4000. Offering the contactless payment made possible by radio frequency technology, this model is a great choice for gas stations or fast food restaurants due to the incredible speed at which transactions are authorized. This terminal accepts Visa, Mastercard, and American Express touchless payment programs and can be easily adjusted to fit in with a variety of settings.

For in-person transactions, you can't get much faster than a tap-and-go credit card terminal. A compact and speedy design, the VeriFone Vx670 is another great terminal worth looking into. This model can use WiFi, Bluetooth, or GPRS wireless technology along with smartcard support. The small and lightweight construction has an ergonomic shape and unmatched durability with spill and drop resistance that will help it keep functioning on the go. Great for transactions in bars, stadiums, or on deliveries, this wireless handheld has a large, white, backlit screen and easy to use PIN pad. Whichever credit card terminal you choose, be sure that it has the features and the quality needed for your company.

Technological Assistance

When your equipment or connection experiences technical difficulties, it is important to have a professional and reliable source that can help you out. Choose merchant services that feature a help desk with 24/7 customer support for when your computers crash, connection breaks, or terminals shut down. Having excellent tech support can save you money and countless hours that would be spent on troubleshooting, and is a necessity across nearly all industries. With the right provider, you can expect frequent system updates and a secure connection that will help prevent future problems. Put in the time and effort now to ensure that your company is equipped with all the technological help it needs and you won't regret it later.

Customized Plan

Many merchant service providers are able to give you a personalized plan for your credit card processing. For online businesses, you can use customized add-ons and plug-ins to help determine exactly what you want your layout to be like. From helping you select the right processing equipment to beginning customer loyalty or gift card programs, there are a lot of options available for creating the perfect credit card processing system. Start a partnership today with a merchant service company that gives you plenty of incentive to set up your personalized strategy.

Club Membership

When signing up for merchant services, it definitely pays to check out any special offers or club memberships that will help give your business a leg up. Perhaps paying a monthly fee will be well worth it to receive free supplies, from paper rolls to printer cleaners. Personalized reports can be a handy way to keep track of crucial figures while business associations can come with perks, like discounted merchandise from popular companies. Free replacements of credit card terminals and other important equipment is another bonus that some providers feature in a club membership. Keep an eye out for discounts and other exclusive offers that will bring an advantage to your establishment that could make all the difference.

Above all, you will want to develop a system that deals with transactions quickly and effectively to achieve your overall business goals and increase your bottom line.

Elizabeth Mcginley is a freelance writer who writes about a range of topics including small businesses and restaurants that accept credit cards.

Article Rating (1 stars):
  • article full star
  • article no star
  • article no star
  • article no star
  • article no star
Rate this Article:
  • Article Word Count: 798
  • |
  • Total Views: 1
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>