How Credit Card Processing Can Revitalize Your Small Business

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

Is your small business floundering in this economy? These days, mom and pop stores are dropping like flies. Stores are closing left and right. It's hard for small businesses to survive in such a tough economy, especially when big box stores can offer lower prices and often, better service, thanks to a myriad of employees and corporations that have their back in a crisis.

If your small business has managed to survive so far, kudos to you! These days, the market is so oversaturated that it's difficult to stand out, let alone to maintain a solid customer flow and hence, a good cash flow. How can you give your small business the energetic jolt it needs to get back in the game? How can you stay afloat when Bob the locksmith is closing to the left of you and the decades old pharmacy is closing on your right? What can you do to set your small business apart?

Never fear - one of the easiest ways to revitalize your small business is to get into the future with credit card processing. You will be surprised to hear how much your finances and the state of your business can be improved by enlisting a merchant service provider to bring your credit card processing systems up to date. The reality is that all businesses have credit card processing today - at least, the ones that matter do.

If you want your business to survive, you've got to get with the program, and that means revitalizing your small business with credit card processing. Don't be daunted. It's not nearly as complicated as it sounds. Here's what you can expect.

As the spending habits of consumers and customers change, accepting credit cards and other non-cash payments becomes a necessity. In the last ten years, there's been a significant shift away from cash payments. Rarely anyone carries cash on them anymore; this is perhaps due to the proliferation of debit cards.

Debit cards, which, while carrying a credit card logo, can stand in place for cash, have rendered cash unnecessary for most. Additionally, should a debit card be stolen from a consumer, the person in question can get the money back and the card can be cancelled. If cash is stolen, there's no getting it back. Hence, plastic is much safer than paper, and so many customers have turned to credit cards and debit cards in place of the cash they used to carry.

These reasons, among others, are why it makes sense for even small businesses to get with the program and enlist a merchant service provider to outfit your business with credit card processing and more to keep credit card processing costs as low as possible.

With cash, there are no processing costs, but as credit cards and other non-cash payment systems require electronic services, they cost money. Consider that a good merchant service provider can most likely keep your costs down when it comes to payment processing, so that you can keep the most of your hard-earned dollars. Isn't that what every business wants these days? Times are tough, and you want to keep a hold on the money you're bringing in.

Unfortunately, these days, it doesn't stop at having the lowest processing rate, or at having credit card processing options for your customers. To bring your business firmly into the future, you have to offer your customers more payment options than just credit cards. Stay a step ahead of the competition and bring your business the revitalization it needs by offering advanced payment solutions for debit cards, checks, pre-paid cards, gift cards, electronic balance transfers and more.

Hold on - do you really need all of that? Won't simple credit card processing suffice? Unfortunately, the answer is no. Customers are looking for flexibility. They want the ability to pay with a check when they want to; to use a card for one purchase and cash for another. If you don't offer them the flexibility they're looking for, they might go elsewhere.

However, this doesn't mean you have to worry. A good merchant service provider will take care of all of this for you. They'll be committed to helping your business grow, to helping you outfit your business with the solutions it needs to bring in more capital.

Here's what you're looking at: processing for all major payment processing brands, real-time processing and fast authorizations, 24/7 customer support from an experienced team, next day access to funds, industry-specific solutions for your business, and PCI compliant equipment. In short, your merchant service provider will set everything up for you. They'll teach you how to use it, and they'll be on call all day and all night for you should you ever have an issue.

Clearly, a great merchant services plan is a great way to revitalize your small business. Find the right plan for your business now!


Elizabeth Mcginley is a freelance writer who writes about a range of topics including credit card processing.

Article Rating (1 stars):
  • article full star
  • article no star
  • article no star
  • article no star
  • article no star
Rate this Article:
  • Article Word Count: 820
  • |
  • Total Views: 4
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>