It
is the new and most popular form of marketing tactic chiefly used for business
promotional purposes. Widest reach and incomparable convenience that mobile
phones render made mobile messaging a most preferred promotional tool.
This
marketing technology is operated by SMS gateway providers and takes advantage
of short code and long code services. Business people send bulk SMS to
potential customers regarding products and services to gain their attention.
Bulk SMS software is used to carry out mobile messaging to large phone numbers.
You can send one message to any number of mobile phones at a time. SMS
marketing wipes out the disadvantages of other marketing modes where you want
to wait long time for results.
SMS
marketing brings positive responds and long term results for the messages you
sent. When compared to previous years, the rate of people using mobile phones
has been increased a lot. It also increased the intimacy and decreased the
distance between people. SMS make people feel that your loved ones are beside
you.
It reaches to the right recipient with in no time. This is the reason why
it has become the most favoured marketing strategy by most of business
organizations. Other than bringing good returns to business, this tactic also
let you inform your employees about immediate or critical condition. You can
instruct your roaming employees and can receive sales updates from them. When
compared to traditional marketing methods, SMS marketing stand out as unique
and exclusive.
Popular traditional marketing methods
A
few years back, SMS was only used for personal purposes. At that time business
people used several other modes to broadcast their products and services. Some
of them include;
- Television
advertisements
- Newspaper
advertisements
- Internet
marketing
- Email
marketing
- Print
media
- Clip
boards
- Bill
board
- Posters
After
the launching of SMS marketing, these modes were listed out as traditional
marketing modes.
Comparison between traditional marketing methods &
SMS marketing
Bulk
SMS service is the proven marketing strategy which brings enhanced results for
the entire business. Compared to other promotional modes, mobile messaging is
rated as the cost efficient, creative and result yielding. When emails and other
means of marketing take significant volume of time to motivate customers, bulk
SMS services propels customers quickly and effectively.
Mobile messaging keeps
in touch with target market and bring instant response for the offerings. There
is no necessary that people must view your advertisements which you exhibit on
television and newspapers. Even though people view it, we can't assure that
they will go for the product in the next time. It is said that people easily
forgets the things which they see and keep in memory the things which they
read.
If
you make a call to inform your customers about the recent offers and newest
launches, can u assure that the recipient is in a good situation to attend your
call? SMS marketing doesn't involve any such disadvantages and let recipients
read the messages as per their convenience. If you are sending promotional
mails via email, there may be chances for getting spam.
Or else, people just doesn't read it, instead
delete it without opening. But sending such information to mobile phones in
text format ensures right reach. Recipients can't move it any separate folder
or it won't get spam as mobile phones don't carry any such options. Television
and newspaper advertisements don't come closely to the viewers and people can't
view it again when they desire. But promotional messages that you send remains
in the inbox and people can read it again and again when they desire.
People
can't keep their PC or fixed phones all the day with them. But being a handy
handset, mobile phones conveniently fit in peoples' pocket. People can carry it
wherever they go. This is the prime advantage of mobile phones which other
marketing mediums lack. Print media and advertisements spend significant amount
of revenue while bulk SMS services remains cost efficient and pocket friendly
for all types of organizations. Though other marketing modes have significant
relevance in broadcasting brand name and corporate identity in market, SMS
marketing enjoys unique status in enhancing brand popularity.
Benefits of SMS marketing
Bulk
SMS services bring splendid outcomes to the business. Following are the few
benefits and advantages that SMS marketing has to offer for your business;
- With
forwarding tools, this marketing mode eases viral marketing
- People
can receive personalized contents
- It
saves significant volume of amount and time
- Irrespective
time and location, customers can receive messages
- No
matter if the phone is switched off or the intended recipient is out of
coverage area, your message will be delivered to recipients
- It
is easy to compose messages, marketing people don't need to spend enough
time behind this
- Your
messages are not getting spam or can not be moved to any junk folder
- You
can alert customers at the time of billing, order notifications etc
- Creative
and captivating messages yield customers' attention
- It
broadcast your company name round the globe
- You
can save the cost which you pay to marketing people
When
mobile messaging can get you most out of your requirements, what is the
relevance to stick on to traditional marketing modes? SMS marketing is the time
saving, pocket saving business promotional tool enhancing your business in all
aspects.
No matter whatever the field you are operating with, whether it may be
banking, entertainment, informative or educational. You can employ bulk SMS service to promote your business.
None other than bulk SMS services can elevate traffic for your business with in
a lowest price rates. Take advantage of this incredible promotional strategy to
stay successful in field.
David Webb is expert in Mobile technologies. Get
latest information about mobiles, SMS
marketing, mobile technologies and mobile telephony from the website
Info2Mobi.com. Grab RSS of
all his articles.
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