Removing The Myths Surrounding How To Submit Articles

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There are a number of article marketing "myths" going around that I get questioned about on an ongoing basis. Many of these myths are based on fear--they're either do-or-die instructions or sometimes frightening cautions on how to submit online articles that usually don't reflect Google's guidelines on producing a quality website.

Often attempting to abide by these common myths can seriously hamper your ability to deliver the high end content that you really want to give to your readers.

So, let's begin with the most basic myth--that somehow, there is something underhand about article marketing and that you risk punishment from Google for doing it.

This is completely false.

Article marketing is a respected and honest way to promote a website, and Google has absolutely no problem with it. You are certainly not trying to fool Google or undertake anything that breaks the rules. When you submit articles, you simply create worthwhile and interesting content that readers want to read and publishers want to publish.

A consequence of article marketing is that your site is publicised, through the resource box at the end of the article. This resource box includes a link to your site, and every occasion the article is republished, you garner another link.

The content produced by you in article marketing is commonly called "syndicated content". This means that it could be reproduced on many, many different websites.

Syndicated content is a vital component in how the workings of the internet, and search engines have no problems with it.

What Google Wants

Google is certainly not out to get anybody--it has objectives to achieve, and all its guidelines lead to accomplishing that goal.

That objective is to provide their clients (the people who search for information on the internet) with only the best search results achievable.

Simply put, when a customer types a query into Google, Google wants to deliver a set of results that are ranked in descending order with the site with the most likelihood of satisfying the customer ranked top.

In order to achieve this objective, Google must evaluate the content so they can rank the web pages correctly.

What The Website Owner's Role Is

The role of the website owner is to market their website. In the same way as an owner of a brick and mortar business would take part in various networking and marketing activities to promote their brand, so the owner of a website must use internet based marketing tools including article marketing to draw attention to their website.

In promoting your website, you should consider keyword research and then appropriately use these keywords in your site content and in any article submissions.

It's also very important that your site actually contains high quality content. Of course, you want to be promoting your website, but the first thing you need is a website that is worth a visit.

Forgetting the content on your site whilst marketing it is like promoting a grand opening for an empty shop.

You must have excellent content on your website or marketing it makes no sense.

When you engage in article marketing correctly, your most important job is to produce valuable and engaging content that publishers are wanting and that readers enjoy. You will be promoting your website in a purely honest way, and your efforts will be on the up-and-up with Google.

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For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.

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