One Simple Trick To Keep Clients In Your Personal Training Business

  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |

In the personal training business, the main focus tends to be on getting new clients through the door. This is important as we all need to grow our business and we need new clients to do this. I see a lot of personal trainers focusing purely on this area and sometimes taking their existing customers for granted.

I must admit, it is easy to think that a client that you have been training for four or five months will always come back and do repeat business. This is a very easy trap to fall into but if you are running a one on one training business, if you lose two or three clients, you could lose half your business. This is why retention is far more important than new client marketing in my opinion.

There tends to be two main reasons why we need new clients, we have either lost some or we are expanding. The problem is that we can't make more time in one on one so the most common reason is usually the latter. There are literally tons of retention strategies but I want to start off with one very simple one. Small gestures of kindness! This for me is a massive area that is often overlooked by all fitness professionals.

I believe that because of the negative world we live in, some trainers are scared or embarrassed of doing little kind things that really make people inspired. Things like little sincere compliments or little gifts can make a huge difference. When was the last time you remembered a clients birthday for example? These things can make a massive difference to a client relationship. To be honest, I am writing this article based on the fact that you are a good trainer but if you aren't then you can be the nicest, most sincere person in the world but if you can't get results then none of this matters.

If, however you are getting the results, don't always assume that the client will stick around. People love to feel appreciated so any small gesture can help to maintain a healthy client relationship. Another point worth noting here is I believe good things happen to good people and by making this effort, you will see some rewards as both a personal trainer and a human being.

In conclusion, think about your next client appointment and how you can provide a world class experience to that client, whether it be the enthusiasm in which you deliver the session or a kind word spoken. We must remember that we work in a luxury business and with todays consumer demanding a lot more, this is becoming more and more important.

Hi I'm John Hill, Director of business development for Inspiring Fitness personal trainers. We pride ourselves on supporting personal trainers to succeed in business. We offer guaranteed client enquiries for the life of your business, unlimited support and growth and development opportunities. 

http://johnhill.inspiringfitness.co.uk

Rate this Article:
  • Article Word Count: 444
  • |
  • Total Views: 51
  • |
  • permalink
  • Print Article |
  • Send to a Friend |
  • |
  • Add to Google |
>