Marketing Your Personal Training Business: Is a Franchise the Right Way to Go?

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If you are a personal trainer and looking to start your own business, it is often a struggle on where to begin. You tend to know that you need clients to be a successful personal trainer but where do you get them from? One of the business models that is becoming very popular in cities like Birmingham and London is the franchise model. 

The franchise model works by allowing personal trainers to join an organisation and pay a license fee. This gets them in return various things from branded clothing and stationery to the assurance of client enquiries. Franchises are a massive industry in their own right and the personal training franchise industry is growing at incredible pace. The questions to ask here is that are all personal training franchises the same? Is it a good option? At what point is it best for me to join a personal training franchise organisation? 

In answering these questions, I would make the following points: 

- Make sure you do your homework! Personal training is a great industry and is a fantastic place to work  but in truth to be successful in any business it takes hard work. The best word of warning I can give here is beware of anything that promises that everything will be easy. If you want to be successful, then that is down to you whether or not you go it alone or join a franchise. 

- Joining a franchise can be a great option if it suits you. One thing that seems to happen is that you get a great sense of community as being self employed can be very lonely at times. I have spoken to many personal trainers who have joined franchises that say that the support and team working is fantastic. This can be more important than the lure of client enquiries to a lot of trainers. To the right person, it can be a great option but again it comes back to your expectations 

- The point in which you join a franchise varies from person to person. I talk to trainers who believe that they will need to work in a gym environment before going freelance. This is a good way of gaining experience but it doesn't necessarily have to be this way. I have spoken to trainers who have joined franchises as soon as they have been qualified and with no experience at all. As long as you have clear expectations of what you will receive by joining a franchise, then it may not matter where you are in your personal training career. 

In conclusion, the best advice I can give is to do plenty of research and ask loads of questions to the organisation you are considering to work alongside. It is always best not to take anything on face value as you want to be sure that what is being promised can be delivered on. I have spoken to a lot of personal trainers who have made the franchise model work really well for them and I have always seen trainers fail by doing things this way. I believe it can be a great system as long as any trainer looking into it knows that hard work is hard work whether you are part of a franchise or not. 

Hi I'm John Hill, Director of business development for Inspiring Fitness personal trainers. We pride ourselves on supporting personal trainers to succeed in business. We offer guaranteed client enquiries for the life of your business, unlimited support and growth and development opportunities. 

http://johnhill.inspiringfitness.co.uk

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