Can You Talk Your Out Of A Personal Training Client?

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It sometimes doesn't matter how good you are at being a personal trainer. There will be occasions in your personal training job or business when what you say is far more important than what you do. Whether it be on the phone or in person, people skills are vital.

Lets start with the phone first. The normal process of a client finding a personal trainer is via a website and then a follow up call. I was quite fortunate in that I had ten years phone based experience prior to becoming a personal trainer. If you haven't had this, then phone skills could be area that you want to develop.

The best place to start is write down all tke key pieces of information you feel you need from a client. This way you can form a question list that means that you are not doing most of the talking. By having clearly defined questions, you can structure everything to gain a positive outcome.

The next thing to look at is your enthusiasm. When we talk to people in person we have so many more tools available such as body language and eye contact. On the phone all you have is your voice and the enthusiasm linked to that.

How many times have you called a call centre and been switched off by a lack of enthusiasm? You imagine if you wanted to invest hundreds of pounds in a personal trainer and all you got was a boring monotone voice on the other end? Not great!

As personal trainers, we tend to focus on the training side more than the service side. I would advise spending the same amount of time on both, particularly at the start of the business. If you cannot convert leads into clients, you will never have a business, you could even be the best trainer in the world but if you can't deal with people, you will not succeed.

A good idea is to record yourself and listen back, it may be a little cringe worthy but can prove very valuable. I personally believe that being good on the phone is a key part of any personal trainer armoury and must be worked on. Be enthusiastic, listen and pay attention!

Hi I'm John Hill, Director of business development for Inspiring Fitness personal trainers. We pride ourselves on supporting personal trainers to succeed in business. We offer guaranteed client enquiries for the life of your business, unlimited support and growth and development opportunities. 

http://johnhill.inspiringfitness.co.uk

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