Developing Personal Training Business Plans

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Developing personal training business plans should be a vital part of any new personal training business. In fact, developing and revising business plans needs to be a part of any business all along its lifecycle. And this is extremely true in fitness, which needs to be treated as the business it really is, instead of something very fit people do as an afterthought to earn a few extra bucks.

When it's time to consider starting a personal training business, one of the main activities that should be taking place is planning. And this means planning in all it variations. By this it's meant that planning for opening a business kicks things off. From that opening play, a sound business plan which manages the business from opening and as far out as five years before it starts over again, can be developed.

Think for a moment about the things a personal trainer might say constitute a successful personal training business. Clients that attain and then maintain fitness would probably be very high on this list, and this is an admirable goal. But is it really what needs to be the very first thing to be thought of when it comes to BUSINESS? Of course not, but you'd be surprised how many of the fitness crowd fails to see how really and truly businesslike fitness needs to be. It can't always be about bench presses and weight loss, you see.

Instead, a smart fitness professional will take the time to learn what the basic elements of business planning entails. Fortunately, there are a number of software solutions to help the process along. Some will even walk a person step-by-step through the business plan creation process. And the best will have a template devoted to writing a plan for a personal training business.

All good plans have common elements. They look at start-up costs, for one. And they also help an owner decide on facilities, equipment purchases (and how they'll be funded) and the legal form the business will take, such as a sole proprietorship or a limited liability company, to use two popular examples. The most important thing planning a business will help an owner focus on is the STORY of the business, though. If you're not sure what is meant by "story," read on.

What the story is can be described as the "who, what, where, when, how and why" of the personal training business. Planning will make someone that desires to run a quality business answer all six of those question. Who and what the business will be, and will be doing, are addressed. So is where and when the business will operate. Also, how it will deliver its services and - most importantly - WHY the business will exist are critical elements in any good plan.

Consider this: The need to tell the story of the business can help to guarantee the personal trainer's dream of owning and operating a fitness business gets at least a fighting chance. It will also make the trainer realize that throwing freight weights around and helping people lose weights is a good thing, but that if he or she hopes to do it for any length of time they'd better have a sound plan.

In the end, developing personal training business plans doesn't have to be a product of lab experimentation and "blue sky" ideas that are associated with fitness center business plan. But it does have to thoroughly implement planning to ensure future success. Remember this business saying: Plan your work, work your plan. Those six words can take you far, if you let them.

 

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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