How To Effectively Coach Your Personal Training Clients

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As the New Year begins, I expect personal trainers across the world to get busier. One of the main problems that personal trainers face is holding on to these clients. Even when personal trainers have strong marketing techniques, it counts for nothing if there no retention strategies in place.

I want to talk about coaching today and the importance that this has in a personal training business. I believe most personal trainers have an understanding about how to set goals. If personal trainers son't have the ability to ste goals then I think personal training is not the job for them.

Coaching is a skill that does need come naturally. Personal trainers tend to lose clients because the client no longer sees value for money. One of the reasons that this happens is because of a lack of coaching. A goal sets the destination and consistent coaching makes the process easier. For personal trainers, coaching allows the trainer to set small changes along the way and celebrate each one.

How many times in your personal training business have you set a goal with a client of say, losing 20 pounds and only focused on this? It is important to break this goal down into manageable chunks and celebrate each pound lost, this will keep the client motivated and feel that the goal is achievable.

The same could be done with diet, it is quite easy to say to a client "lets change everything at once" this might prove too much. If you set small mini habits changes and celebrate each one then the task seems less daunting. It is quite common that clients don't achieve their weight loss goals because dietary changes seem too much at once.

My advice to any personal trainer is to look at their current client base and review the goals set and start a coaching program where each goal is broken down into bite size chunks. Discuss this with your clients and then celebrate each small achievement. I believe this could have a massive impact on retention in your personal training business.

Hi I'm John Hill, Director of business development for Inspiring Fitness personal trainers. We pride ourselves on supporting personal trainers to succeed in business. We offer guaranteed client enquiries for the life of your business, unlimited support and growth and development opportunities. 

http://johnhill.inspiringfitness.co.uk

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