Elements Of An Effective Personal Trainer Advertisement

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What are the elements of an effective personal trainer advertisement? Like most every other really top-notch ad, it will contain certain cues and subtle hints. The contents of these types of ads are designed to help a consumer or someone considering a service such as personal training to make a decision. Hopefully, that decision will be in favor of the person or business doing the advertising.

So, then: What kinds of things go into a good advertisement? The first thing an advertiser needs to understand is that content is king. By this, it's meant that people thinking about taking on the services of a personal trainer want specific information in the ad. This doesn't mean heart rate and diet stuff, for example. Rather, the ad should speak to what the trainer can do for them, in their own personal circumstance.

This might sound hard, at first glance. After all, how is a trainer supposed to speak to each and every person looking at the ad in hopes of fixing their fitness problems? But that's not really what needs to be done. Instead, a well-written ad will start in a general tone and then narrow the message down to "come here if you want help for xxx." The xxx, of course, are whatever problems they feel they have.

The best advertisements -- whether online or actual print -- ALWAYS feature the "Ws." Like a newspaper story does, it has who, what, where, when and why (more on those in a moment). Owing to the reality of our digital age, it also includes a required and mandatory (if you want to succeed, that is) new W, though, which is the WWW. This is, of course, your Internet presence (a website) that lets potential clients learn about your personal trainer business on a round-the-clock, year-round basis.

Think about it: The ad should let people know who you are and what your business does. It also needs to let possible customers know what you're prepared to do for them in terms of fitness services. And they can't find you without knowing where you're located. Additionally, knowing when you're prepared to service them is a good thing. Of course, the last W would have to be WHY they should come to you for fitness training.

If you can make sure your advertisement has all these elements, you'll enable the ad to work much harder for you when it comes time to ask for the sale (a client signing up for your personal trainer services). Indeed, ads that have these must-have elements can generate many more potential customers who are ready to pick up the phone or go online to contact you.

Also, it's a wise personal trainer - or any businessperson, for that matter - who makes sure to look at all advertisements, ad campaigns, and marketing campaigns on a regularly-scheduled basis. In most instances, it's recommend that it be done weekly, if possible.

If you can make sure of these items, then the elements of an effective personal trainer advertisement will not be so mysterious to you in the future. Soon, enough, creating a whole ad campaign based on the precepts will become second nature of advertising personal training. Remember, studies show a good ad campaign can increase the chance of gaining business by over 85 percent. Why forego something that's easy to implement and which returns so much more back?

Sherman Goldberg is an expert author dedicated to bringing you great fitness marketing techniques for your fitness marketing and personal trainer marketing, and so much more which can be found at WWW.KickBackLife.com.

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