Home: Authors: Michael Lee
President and Keynote Speaker

Status: Member since March 22, 2010
Location: United States of America
Articles: 15 Active Articles, resulting in 1484 views
Feedback: 1 comments on these 15 articles

TRCB - Member Profile - Michael  Lee

Michael Lee is a marketing guru who is the leading expert in selling to people from diverse cultures. He was a Marketing Director for the State of California, a professor of marketing at universities and a producer for the ABC Television Network.For more information please visit www.ethnoconnect.com

Michael has spoken around the world on the subject of selling to multicultural customers for over 14 years. He has been an award-winning salesperson as well as sales manager of both large franchised companies and small independent firms.

Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association. In the past 15 years some of his 1,000 clients include: Coca Cola; the National Association of Realtors®; Alticor, Inc.; the National Association of Music Merchants; and hundreds of others.

Michael Soon Lee been recognized as one of the Top5 Diversity Speakers in America by the Speakers Platform

There are over one million people from overseas coming into the United States every year, and many of them want to show friends and family they are successful by buying a new car.
The United States Office of Employment predicts that 29 percent of the U.S. labor force will be comprised of minorities by 2008. More importantly, it estimates that between 1998 and 2008 some 41 percent of the people entering the U.S. workforce will be minorities.
Minorities in America are now one-third of the population and they spend over $2 trillion every year. This is a huge market for cooperatives all across the country.
The United States Office of Employment predicts that 29 percent of the U.S. labor force will be comprised of minorities by 2008. More importantly, it estimates that between 1998 and 2008 some 41 percent of the people entering the U.S.
The United States Office of Employment predicts that 29 percent of the U.S. labor force will be comprised of minorities by 2008. More importantly, it estimates that from 1998 to 2008 some 41 percent of the people entering the U.S. workforce will be minorities.
Developing effective teams in today’s workplace is difficult but when you add the complexity of people from diverse cultures, it becomes a challenge beyond the abilities of most managers.
The United States Office of Employment predicts that 29 percent of the U.S. labor force will be comprised of minorities by 2008. More importantly, it estimates that from 1998 to 2008 some 41 percent of the people entering the U.S. workforce will be minorities.
The United States Office of Employment predicts that 29 percent of the U.S. labor force will be comprised of minorities by 2008. More importantly, it estimates that from 1998 to 2008 some 41 percent of the people entering the U.S. workforce will be minorities.
Minorities are the fastest-growing consumer group in America. They are currently one-third of the population and will be over half by 2050. Multicultural Americans buy over $2 trillion in goods and services annually and if your business is to survive the next decade you will have to make some significant changes in the ways in which you interact with this changing customer base.
Multicultural Americans buy nearly $2 trillion in goods and services every year. Are you getting your share of business from the fastest-growing consumer group in the country?
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